Stage Speakers

Head of Technology Innovation

Tony Bailey

DAS Group of Companies

Bailey began his career as a software engineer building Web 1.0 during the .com boom and played a key role in transforming businesses with the disruption of digital. Today, he is dedicated advisor to Omnicom colleagues and clients offering strategies to onboard brands into Web3.

His background spans software architecture, practice management and martech/adtech in both the consulting and advertising industries. A lifelong learner passionate about emerging technology, creativity and disruptive innovation, Bailey is constantly seeking ways they can be used to drive growth and meaningfully disrupt the status quo.

Chief Creative Officer

Richard Brim

adam&eveDDB

Richard Brim is Chief Creative Officer of adam&eveDDB, one of the industry’s most consistently awarded creative agencies. Under his leadership, adam&eveDDB has been named Cannes Lions European Agency of the Decade with two Agency of the Year wins, Ad Age International Agency of the Year three times and Campaign's Agency of the Decade with five Agency of the Year wins.

Richard was voted Ad Age’s Chief Creative Officer of the Year, as well Campaign’s Creative of the Year four years in a row. He was President of the Cannes Films Lions Jury in 2021 and is the incoming jury president for D&AD in 2022/23. He has won Silver in the Brim Household Parent of the Year Award for the last 12 years, and that really pisses him off.

Executive Director, Global Creative Recruiting

Lionel Carreon

TBWAWorldwide

Lionel is Executive Director, Global Creative Recruiting at TBWAWorldwide and still approaches every recruiting brief like a creative brief, aiming to tell a compelling story of why TBWA is one of the best places to work.

Carreon joined TBWA from R/GA, where he spent seven years helping recruit and develop storytelling, product + service talent to its global network. Prior to this, he began his career as an intern at Goodby, Silverstein and Partners Carreon and worked his way up to become a copywriter before spending five years building out the team at AKQA San Francisco.

Carreon is a Founding Member of Allies in Recruiting, a collective of industry recruiters dedicated to Diversity, Equity and Inclusion initiatives. He has spoken at numerous events and organizations including SXSW, Creative Week, Working Not Working and Ad Summit Pilipinas.

Executive Creative Director

Awing Chen

DDB China Group

Awing is a storyteller, a digital thinker, and a creative person with strategic solutions.

She has 18-year experience in advertising and digital marketing across Greater China including Shanghai, Guangzhou, Beijing, and Taipei.

With her great passion for connecting brands and consumers, she has been key to drive behaviour change work for both international and local clients, including Mars Wrigley, Hennessy, Unilever, Carlsberg, Mead Johnson, Mercedes Benz, Master Kong and a lot more others.

She has blended insights and great intuition and showcases a calibre of thinking that drives solutions to challenges. She is a creative enthusiast who spots the opportunity and push for more. She is also the one who brings the team together to drive iconic, memorable, and award-winning campaigns for brands, culminating in many creative and effective awards including Cannes, Spkies Asia, Adfest, OneShow, AMEs & Effies.

Chief Creative Officer

Eugene Cheong

DDB Asia

Eugene Cheong is amongst a handful of pioneers who, in the early 1990s, set in motion what is known in the industry as the ‘Asian Creative Revolution.’ His 30-year career includes stints in Ogilvy Singapore, Ogilvy London, Batey Singapore and, in 1995 Euro RSCG Singapore where he was its rookie Executive Creative Director.

Under Eugene’s leadership, Ogilvy Asia Pacific was awarded Cannes Lion Regional Network of the Year in 2018. After a lifetime at Ogilvy, Eugene joined DDB Asia as Chief Creative Officer in 2021.

Chief Innovation Officer

Luke Eid

TBWA

Luke is responsible for leading innovation at TBWAWorldwide as the Chief Innovation Officer, focusing on the overall development and integration of emerging tech and practices across the TBWA Collective. As part of this, he leads NEXT - TBWA’s global innovation platform that connects all of TBWA’s agencies and specialist talent through a shared ambition to shape the future of brand experiences, today.

Luke has directly worked with TBWA’s top clients including Apple, Nissan, McDonald’s and adidas to help deliver disruptive ideas that lead to growth.

Chief Creative Officer

Amy Ferguson

TBWAChiatDay New York

Amy Ferguson is the Chief Creative Officer of TBWAChiatDay New York. She is a creative problem solver, a chronic exaggerator and the mama to three boys under five. At the creative helm for globally award-winning work including adidas’ “Billie Jean King Your Shoes” and Mountain Dew “Major Millions.” Named to Adweek’s Creative 100 list, Amy has also been recognized as one of Business Insider’s Most Creative Women in Advertising.

Amy oversees the creative development and output of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, Mountain Dew, Nissan, and Travelers Insurance, among others. She is responsible for leading TBWAChiatDay New York’s creative department and does so with her own personal work mantra in mind: “Work hard. Have fun. Go home.” She hates writing bios.

Creative Chairman

David Guerrero

BBDO Guerrero

David Guerrero has spent a lifetime coming up with world-changing ideas. From a tourism campaign that helped double a country’s revenue, to devising a dissolving, plastic-free shampoo bottle, to making a commercial recognised by UN Women that sparked a debate on gender equality in the workplace.

As founder of advertising agency BBDO Guerrero, David has brought home top awards for the Philippines in multiple shows and was the first jury president from Southeast Asia at Cannes Lions. In 2021, he presented a program on the BBC World Service about the time the Beatles didn’t meet Marcos.

Global Chief Strategy Officer

Chrissie Hanson

OMD WW

Chrissie Hanson is OMD Worldwide’s Global Chief Strategy Officer, responsible for developing the paradigms, protocols, and partnerships that empower teams to make more empathetic, effective, and efficient decisions faster. As a regular contributor to leading trade and business publications, and a frequent guest on industry panels, Chrissie is a passionate advocate for the unique roles that people, brands, and technology play in unleashing the power of creativity around the world.

She is deeply vested in ensuring the industry moves towards a net positive attention ecosystem, connecting ideas meaningfully to culture and context to drive responsible growth. Her role in OMD’s Brand Safety and Responsibility efforts as the agency’s representative for the Global Alliance for Responsible Media (GARM) at WFA means that the relationship between Attention and Intention is at the fore of OMD’s commitment to better decisions, faster.

Global Brand Strategy Lead

Caitriona Henry

OMD WW

A business and creative strategy lead passionate about media’s potential in building brands. A firm believer in the commercial value of creativity skilled at creating compelling and engaging experiences using content and data for optimal impact. Over 20 years experience across media agencies, client marketing departments, creative, brand consulting and digital roles with a track record in delivering commercial growth, scaling business and building strong teams.

A highly collaborative problem solver equally happy in many sectors from FMCG, Retail, Health, Finance, Technology, to Not-For-Profit now working closely with the product teams at OMD to create and accelerate adoption of new practices globally in media and digital transformation.
Led regional and global planning teams, new business, research and insight. A scientist with management training I bring a creative flair to digital transformation. I act as a mentor for the Princes Trust Enterprise Programme and have also judged many awards including the Young Lions at Cannes.

President, Chief Creative Officer

Paul Hirsch

Doremus

Paul is a creative leader focused on designing and shaping the next generation of brands. Guided by the notion that nobody waits for a brand’s next tweet, post, or ad, he is constantly pursuing bold ideas and new ways to engage. As CCO and President of Doremus, he’s put this philosophy to work, leading a global reorganization and creative resurgence.

Before Doremus, Paul spent his formative years at Goodby Silverstein & Partners, Leo Burnett, and an agency he cofounded, Division of Labor. At GS&P, he crafted memorable work for Nike and Cracker Jack. At Burnett, he relaunched Chef Boyardee with a film that still circles the internet. And later with Division of Labor, he built a 2x Ad Age “Small Agency of the Year” while coauthoring the Amazon charting book “Stop Tweeting Boring Sh*t.”

Chief Diversity, Equity & Inclusion Officer

Tony Hobley

Omnicom Precision Marketing Group

As Chief DE&I Officer for Omnicom Precision Marketing Group (OPMG), Tony is responsible for strategy, implementation and optimization of our corporate DE&I efforts. He partners with our agency CEOs, Talent, DE&I and Client leaders to embed inclusion and equity into our business planning and decision-making processes, our employee experience and our client relationships. OPMG is group of agencies and consultancies, specializing in digital transformation, data-driven product and service design, technology implementation, CRM and digital experience design. OPMG has 7,500+ employees across 39 offices in 26 countries.

Prior to his role at OPMG, he’s held several senior leadership roles leading agencies and global client relationships with stints in Dallas, New York, Los Angeles, Detroit and Paris France. Prior to OPMG, Tony ran Spark44 North America, the integrated Agency of Record (AOR) for Jaguar Land Rover, where he built and managed diverse teams and offices across three NA offices. He spent several years with RAPP Worldwide in multiple office and client leadership roles. He’s also spent several years with Wunderman in CRM Planning and Analytics roles, and began his career working for Andersen Consulting (Accenture) & Arthur Andersen as a Business Analyst in Detroit.

Tony recently re-located from Brooklyn, NY to Dallas, TX, with his wife Caitlin and their 4-year-old daughter, Zoe Mayberry and 2-year-old son, Pierce Jackson.

SVP, Marketplace Intelligence

Ben Hovaness

OMG

Ben Hovaness is a digital advertising executive experienced at working across multiple verticals with major advertisers such as P&G, Chrysler, Warner Brothers, HBO, and JCPenney. In his time in the industry he has overseen more than $600 million in media spend, driven massive workflow improvements both client- and agency-side, and designed multiple cutting-edge activation strategies.

Currently, Ben is SVP, Marketplace Intelligence at Omnicom Media Group. In this role he helps OMG clients and account teams understand major shifts in key digital marketplaces, and contributes to the agency's digital strategy.

Previously, Ben served as an Executive Director at Hearts & Science, responsible for P&G's digital investment. Before that, Ben headed Resolution Media's paid social practice in the US as a Group Director. He functioned as the national subject matter expert, providing guidance and education to account teams and clients as they sought to leverage paid social offerings.

In prior years, he was SocialCode's Director of Ad Management, where he developed an industry-leading training program for onboarding new Ad Managers.

Before SocialCode, Ben was a Team Lead at VivaKi, where he led a paid social operations team and developed a campaign pacing system that was ultimately adopted by the entire VivaKi social practice.

For over three years, he was a Business Analyst and Application Manager at Pica9. Ben is a graduate of Skidmore College with a degree in Government, with minors in Economics and History.

Partner, Chief Creative Officer

Margaret Johnson

Goodby, Silverstein & Partners

Margaret Johnson is the Chief Creative Officer of Goodby Silverstein & Partners. Named Campaign’s “Creative Person of the Year'' and Ad Age’s "Chief Creative Officer of the Year'' and “Ad Executive of the Year,” she’s created media-transcending work for Doritos, Cheetos, Pepsi, HP and BMW. As well as social justice campaigns like Not a Gun, encouraging bias training for police, and Lessons in HerStory, an app that rewrites women into history. This work earned GS&P the title of “Most Innovative Advertising Agency'' by Fast Company in 2021.
Global CEO

George Manas

OMD WW

As Chief Executive Officer, George is responsible for OMD’s worldwide strategy, operations and capabilities, overseeing leadership for clients such as PepsiCo, McDonald’s, The Home Depot, Georgia-Pacific, State Farm, Wells Fargo, Bacardi and Nissan. Throughout his 17 years in media, marketing and CRM, George has continuously challenged legacy models and successfully built new approaches guided by the creative application of talent, tools and technology.

In 2019, George joined OMD U.S. as President and Chief Media Officer, leading the agency’s transformation vision, digital and data strategies, and the evolution of service offerings in technology consultancy, commerce and integrated media planning. Additionally, George stewarded the U.S. rollout of OMD Design, OMD’s proprietary approach that harnesses the power of Omni, Omnicom’s open operating system that helps marketers orchestrate better outcomes. With these efforts, George helped to propel OMD to Adweek’s Global Media Agency of the Year for both 2019 and 2020.

Prior to joining OMD U.S., George was President of Omnicom Media Group’s performance unit Resolution Media, where he led its evolution to a full-service agency with specialism in search, social, programmatic and performance TV. In 2012, while serving as Head of Product, George led Resolution Media to become the first largescale agency to earn the coveted badge of Facebook Marketing Partner, followed by similar accomplishments with Google, Twitter, Pinterest, Snapchat and Amazon.

George is relentless in working with clients to unlock new pathways to growth and has been recognized for his efforts with industry honors like Adweek’s 50 Most Transformative Execs; AdAge’s list of 40 Under 40 Up-and-Comers Shaping the Marketing, Media and Agency Industries; and Adweek’s Media All-Stars. George is a frequent contributor to industry trades, addressing what he often calls the “new media realities,” such as the convergence of retail and media, the rise of assistive technologies and the growing dominance of streaming platforms.

George lives in New Jersey with his wife, Monika; their two beach-loving kids, Vivienne and George Eddie; and two nap-loving dogs, Ralph and Blanche.

Founder and Chairman

Luis Miguel Messianu

alma DDB

Born to Romanian parents and raised in Mexico, Luis started his own agency in 1994, when advertising to U.S. Hispanics was an afterthought. As founder and chairman of modern culture agency, alma, Messianu has played an influential role in the evolution of the multicultural market. Alma has gone on to produce award-winning work for brands such as PepsiCo, McDonald’s and Molson Coors, and is currently the largest Hispanic-led agency in the U.S.

In 2022, Messianu was named DDB Worldwide’s Global Chief Creative Officer for McDonald’s, where he will oversee the brand’s creative output across 46 markets. Always passionate about educating a new generation of multicultural advertising professionals, Messianu, a graduate from the Berlin School of Creative Leadership, has been a member of the Miami Ad School Board and faculty since its inception. He is also Chairman of the Advisory Board at Miami Ad School Punta Cana, Dominican Republic.

Managing Director, Advanced TV Activation

Kelly Metz

OMG NA

Senior leader with expertise helping customers and co-workers reach their goals via digital advertising, linear TV, OTT, data management, holistic measurement, market development, channel management, content creation, revenue growth, product marketing and most importantly, people management.

Currently, I have the pleasure of working for VideoAmp to push greater accountability and effectiveness in brand advertising.

The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against objectives.

Away from work: I spend time on beaches anywhere, playing golf, skiing and, most importantly, hanging out with my family and dog doing all of the above.

Chairman and Chief Creative Officer

Josy Paul

BBDO India

Josy started BBDO India from the backseat of his car in 2008.

In 2016, he was named ‘Creative Agency Head of The Year’ by the Indian Advertising Association. He is among the most influential people in Indian advertising - according to The Economic Times. Campaign Magazine awarded him 'Creative Person of the Year for India and South Asia' multiple times.

Josy and his team won the inaugural Glass Lion Grand Prix at Cannes in 2015 for their campaign Whisper ‘Touch The Pickle’. They also won the Cannes Lion Gold in 2015, 2016 and 2017 for Ariel ‘Share The Load’ - ranked as the world’s most effective campaign by WARC twice in a row.

In 2000, Josy set up the challenger agency ‘David’ for Ogilvy in India. It was the first David office in the network.

Josy Paul was born during an earthquake. He has a permanent tremor.

Chief Creative Officer MENAP

Ali Rez

Impact BBDO

Ranked amongst the Top 10 creatives in the world on the World Creative Rankings, and named Creative of the Year twice by Campaign magazine, Ali Rez is one of the most successful creative leaders in EMEA. Rez’s work has been instrumental in Impact BBDO Dubai being named the No.2 Creative Agency In The World in 2021 on the WARC report, and has brought tremendous positive impact to business and social causes alike — he currently leads creative output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region.

Rez has won more than 600 international accolades in his career spanning four continents over 20 years, which include several Cannes Lions, Clios, D&AD, Effies, and a United Nations Peace Medal – awards which have led him to be ranked No.1 ECD in MENA and APAC in 2021 on a number of creative rankings.

Moving from California, Rez currently lives in Dubai, where he is an avid mountain biker. Besides lecturing at Oxford University and St.Martin’s College, Rez has exhibited at Tate UK, spoken at Tedx, captained a cricket county team, and — being a firm believer that curiosity leads to creativity — has travelled to 133 countries.

CEO

Luke Southern

DRUM

Luke Southern is a marketing and commercial leader who has spent the last 20 years at the intersection of brands, entertainment, media and culture in senior client and agency roles – currently CEO of DRUM, Omnicom’s award-winning content and entertainment agency, and a member of the OMG UK Board, one of the largest media holding groups in the UK, and serves on the IPA Council.

Before DRUM, Luke held marketing positions at Virgin Media, PlayStation Europe and Sony Music, in the UK and pan-European roles.

Luke is a regular global commentator on marketing, content and entertainment; from BBC News to serving on the Cannes Lions Entertainment Jury, as President of the Entertainment Jury at the 2021 Dubai Lynx and most recently leading panel discussions on the rise of SVOD and content monetisation at Web Summit Lisbon.

Prior to Molson Coors, MSJ led iconic brands like Heinz, Kraft Mac & Cheese and Dove.

US CEO

Catherine Sullivan

PHD

Global Chief Creative Officer

Ari Weiss

DDB

Ari Weiss has been at the heart of defining Unexpected Works for the DDB Network across 149 offices in 63 countries around the world. As Global Chief Creative Officer, Ari has led the agency to Network of the Year Spikes Asia, El Ojo De Iberoamerica, ADC, One Show and – for two years in a row – D&AD.

With more than 20 years of experience, Ari is best known for creating some of the most unexpected work in the industry for world-famous brands, including Skittles, Starburst, Twix, Miller Lite, CoorsLight, McDonald’s, John Lewis, PlayStation, Reporters Without Borders, House of Lapland, and Volkswagen. Across this impressive list of clients, the network has won an unprecedented 400 Cannes Lions under Weiss’ leadership.

During his five years at DDB, he led the agency’s visual identity redesign, the launch of the network’s Unexpected Works brand positioning and helped unify the immensely talented network of global creatives with the network’s first gender-balanced Global Creative Council.