Jury

Regional Executive Creative Director

Joe Abou-Khaled

IMPACT BBDO
PR Lions Shortlist Jury

Born, raised and based in Beirut, Joe leads a big chunk of the agency business in the Levant, the GCC and Africa. He has a diverse work background ranging from digital to fully integrated multilingual campaigns across the region. With 20 years’ experience at BBDO, he has won awards across major Creative festivals and has played an instrumental role in bringing home the first Cannes Lions Grand Prix in the MENA region for AnNahar Blank Edition Campaign and the first Immortal Award for the AnNahar New National Anthem. Joe is ranked #1 ECD in MENA by the One Show 2021 Global Rankings and #38 in the world by the Drum Creative Rankings 2022.
VP, Marketing

Thor Borresen

AB InBev Colombia
Creative Commerce Lions Jury

Thor Borresen is the Marketing Vice-president of Bavaria, AB-InBev’s Colombian operation, the world’s leading brewer. His professional career spans over 18 years in different commercial roles. Before joining Bavaria, he was part of the marketing team in Kraft Foods Colombia and Venezuela, overseeing local and regional markets. At AB-InBev, he developed and launched a new business unit: The High End Company, responsible for the sales, marketing, finance and logistics of the portfolio of global and craft brands. He also led the development and growth of draftLine, the in-house creative studio focusing on improving skills of digital marketing and data driven creativity. He’s leading the company’s digital transformation by keeping the category alive and relevant among young adults, through a strategy of creative brand renovation, disruptive innovation and digital connection with consumers, customers and communities. During his tenure as marketing vice-president, the company received its first Cannes Lions in 2019 and a Grand Prix in creative e-commerce in 2021. In 2021 he was recognized as marketer of the year by AdLatina and the company was recognized as Advertiser of the Year in 2021 in Effies Colombia for the third year in a row. He was a member of the Jury in Cannes Lions 2021.
Executive Creative Director

Jeroen Bostoen

TBWA Brussels
Outdoor Lions Shortlist Jury

Jeroen Bostoen Executive Creative Director, TBWA Brussels Biography Jeroen Bostoen is a painter and a fly fisher, but also Executive Creative Director at TBWA Brussels. He started his story at agencies like Ogilvy, DDB, LDV, created some great work along the way, gathered those awards, but the most valuable of all: he met great people. When he finally switched to TBWA Brussels, he discovered the strength of the network, decided to stay, and became creative director in 2015. He believes that in our business it’s all about people. Bringing the right people together at the right time is much more powerfull and resilient than anything else. Supported and surrounded by talented people he loves to shape, shift and build strong relationships and brands like Telenet, Stella, AB inbev, National lottery, Play Sports, Playstation, VW, Audi, Lotus,… and many more. “We have this incredible power to tell stories. Stories for and about brands. Let’s tell them in a way that inspires people to look at the world differently. Because work that has that kind of potential is by far the best work.”
Chief Creative Officer

Richard Brim

adamandeve
Titanium Lions Jury

Richard Brim is the Chief Creative Officer of adam&eveDDB, one of the industry’s most consistently awarded creative agencies. Under his leadership, adam&eveDDB has been named Cannes Lions European Agency of the Decade with 2 Agency of the Year wins; Ad Age International Agency of the Year three times; Campaign's Agency of the Decade with 5 Agency of the Year wins.

Richard was voted Ad Age’s Chief Creative Officer of the Year as well Campaign’s Creative of the Year for 4 years in a row. He was President of the Cannes Films Lions Jury in 2021 and is the incoming jury president for D&AD in 2022/23. He has won Silver in the Brim Household Parent of the Year award for the last 12 years, and that really pisses him off.

Managing Director

Andrés Carvajal

Sancho BBDO
Media Lions Shortlist Jury

Andrés Carvajal is Sancho BBDO Managing Director. Under his vision and leadership, the agency has been named 6 times in history as the most effective agency in the world, according to the effie index (2011, 2014, 2015, 2017, 2018 and 2019). Additional, Sancho BBDO has been 4 times the most effective agency in LATAM and the most effective agency in Colombia in the last decade. From the creative perspective, Sancho BBDO has been awarded with 19 lions in Cannes Festival. Andrés also represented Sancho BBDO as jury member in Effie LATAM in several occasions. He is active member of the BBDO`s global planning council. Andrés is recognized in the top 5 of the most admired professionals in the colombian advertising industry.
Chief Creative Officer

Ricardo Chadwick

Fahrenheit DDB
Direct Lions Shortlist Jury

Ricardo Chadwick Founder / Chief Creative Officer at Fahrenheit DDB (Peru) Ricardo started his carrier in 1992 at JWT Peru. Six years later became Chief Creative Director at D’Arcy. In 2002 he moved to Italy to work in BGS D’Arcy and then in Red Cell Milan. In 2009 he founded Fahrenheit DDB Peru, winning Best Agency in their second year. In the last six years his agency has won fifteen Lions at Cannes, including two Gold and an Innovation Lion. Since 2019 is among the Top 10 of Latin America, and top 50 World Wide according to WARC 2022. Ricardo has been a jury at Cannes, among other important festivals. He also has experience as a film director and writer. In 2019 Penguin Random House published his first novel, The Silence Between Us.
Creative Head - West

Pallavi Chakravarti

DDB Mudra Group
Radio & Audio Lions Shortlist Jury

Pallavi Chakravarti is the Creative Head of West at DDB Mudra, India. In the business for nearly two decades, her client roster over the years includes Meta, Facebook, Instagram, McDonald’s, Pepsi, Uber, Airtel, J&J, Unilever, P&G and local giants like Times of India, Marico, ITC and Star Sports. She featured among the 200 most-awarded ECDs in 2021 in The Drum World Creative Rankings and closer home, in the 2022 edition of Wonder Women 100 by indiantelevesion.com, a list celebrating leaders in creative arts. From shows like Cannes Lions, D&AD, The One Show, Adfest Asia Pacific, Spikes Asia, Kyoorius and The Abbys to effectiveness awards like Effies and Appies, her work has been recognised everywhere. With well over 150 metals to her credit, Pallavi was also the recipient of the Best Ad Screenplay plaque at the prestigious 2015 Dadasaheb Phalke Film Festival. She has served on many juries over the years – at Cannes Lions, Dubai Lynx, New York Festival, Global Awards, Kyoorius Awards and the Abbys at Goafest, across categories like Film, Outdoor, Direct, Radio and Integrated Advertising. She also mentors young talent through various industry initiatives. Psychology, theatre and music make her tick, both on the job and off it.
Executive Creative Director

Mo Chen

TBWAShanghai
Design Lions Shortlist Jury

An inspiring creative leader with over ten-year experience, Chen Mo joined TBWAShanghai in 2015 and was promoted to Executive Creative Director in 2021. She has been instrumental in deepening and expanding the agency’s creative capabilities, creating immersive creative experiences across China’s marketing landscape. In addition to her client creative leadership, Chen Mo is also the creative leader for TBWA’s BOLT China, the agency’s social business lab focussing on helping brands build brand love with GZ consumers on emerging platforms fusing creativity, media and technology. Chen Mo is one of the most awarded Chinese female creatives, with her work recognised at Cannes Lions, Spikes Asia, D&AD, ADC and Ad Stars.
Chief Creative Officer

Eugene Cheong

DDB/Asia
Outdoor Lions President

Eugene Cheong is amongst a handful of pioneers who, in the early 1990s, set in motion what is known in the industry as the ‘Asian Creative Revolution.’

His 30-year career includes stints in Ogilvy Singapore, Ogilvy London, Batey Singapore and, in 1995, Euro RSCG Singapore where he was its rookie executive creative director.

Returning to Ogilvy in 1998, he was elected to the Worldwide Board and Worldwide Creative Council in 2009. In the same year, he was appointed chief creative officer of Ogilvy’s Asia Pacific network and its Singapore agency.

Under Eugene’s leadership, Ogilvy Asia Pacific was crowned ‘Creative Network of the Year’ in 2009, 2010, 2011, 2012, 2013, 2014 and 2016 by Campaign Brief Asia. In 2018, Ogilvy Asia Pacific snagged the prestigious Cannes Lion Regional Network of the Year.

After a lifetime at Ogilvy, Eugene joined DDB Asia as chief creative officer in 2021. While he adores David Ogilvy, Bill Bernbach is Eugene’s true hero.

Enshrined in the D&AD Copy Book, Eugene is one of the world’s 50 best copywriters. In 2016, he was the most awarded creative at The One Show and in 2018, he was elected to the International Board of The One Club.

Creative Director

Frances Cooke

Clemenger BBDO
Film Lions Shortlist Jury

Frances channels creativity to help change lives for the better. Tackling some of New Zealand’s trickiest problems across the country’s biggest behaviour change programmes, her work has become ingrained in Kiwi culture, and been shared across the world. From turning seatbelt wounds into marks of pride with ‘Belted Survivors.’ To uncovering the prevalence of drug-driving harm with ‘The Unsaid.’ Creating tools to fight racism with ‘Give Nothing to Racism’ and ‘Voice of Racism.’ Introducing a new lens on climate action with ‘Gen Less.’ And most recently, helping to create ‘The world’s best COVID-19 response’ – Bloomberg. Over her decade-long career, she has consistently ranked as one of New Zealand’s top Creatives, with her work being recognised for both creativity and effectiveness across shows globally, including D&AD, Cannes Lions, New York Festivals, Spikes Asia, Clio Awards, Effies and The Webby Awards.
President & CEO

David Coral

BBDO & Proximity Spain
Creative Effectiveness Lions Jury

David Coral is President and CEO of BBDO & Proximity in Spain since 2011 and member of the BBDO Worldwide Board since 2018. He joined BBDO in 2002 as CEO of Contrapunto in Barcelona. In 2011 he was appointed President and CEO of BBDO & Proximity Spain, the most awarded Group in creative and effectiveness festivals in the Spanish advertising history, From 2018 to 2021 he was also Global Chairman of BBDO University. David began his career in advertising 34 years ago at Prat & Domènech, later joining Tapsa/NW Ayer and Delvico Bates before starting in BBDO. David has been Jury of the Spanish Effies in 2013 as well as lecturer in marketing and advertising at several business schools, universities, associations and festivals in Europe and LatinAmerica. His passion is leading multicultural and multidisciplinary teams with a very high creative and strategic profile. On the other hand, he loves photography, cinema, traveling, kayaking and everything that has to do with communication and arts.
Creative Director

Mauricio Cortés

DDB Latina Puerto Rico
Outdoor Lions Shortlist Jury

Mauricio Cortés is a creative leader with almost 20 years of experience. Over the course of his career, Mauricio has led major brands winning local and international recognition, from Colombia to Puerto Rico, where he currently holds a post as Creative Director at DDB Latina. He has been awarded in multiple festivals including the Cannes Lions, “Ojo de Iberoamérica”, and FIAP, along with many other awards and publications such as Luerzer's Archive, Adweek and AdLatina. Mauricio has served as a jury at several creative competitions including Ojo de Iberoamérica Festival and Cúspide. Currently he has joined the Regional Creative Council of DDB Latina. Mauricio has worked in Colombia and Puerto Rico hand in hand with diverse talents in multiple categories including supermarkets, banks, liquor, clothing, beauty, automotive and technology. A believer in honest work and “putting people first”, Mauricio breathes and feels creativity as a philosophy of life.
National Chief Creative Officer

Stephen de Wolf

DDB Group Australia
Social & Influencer Lions Shortlist Jury

Stephen’s work has been recognized at all major award shows around the world for both creativity and effectiveness. His accolades list into the hundreds and include multiple Grand Prix at Cannes and Spikes, multiple Best in Category at The One Show, Multiple Grand Prize and Best in Show at New York Festivals, and multiple D&AD pencils including a coveted Black Pencil. Stephen has been named the world’s top creative director on a number of occasions. In 2017 Stephen guided Clemenger BBDO Melbourne to its coveted position as D&AD Agency of the Year and Agency of the Year at Cannes Lions – the first time any Australian agency has received that honour. Some of Stephen’s work highlights include ‘Meet Graham’ for the Transport Accident Commission – one of the most awarded campaigns in the world, ‘The Hungerithim’ for Snickers, ‘Until we all belong’ – The Acceptance Ring for Airbnb and ‘The Give Registry for Myer’ (Australia’s Largest Department Store) to name a few.
Executive Creative Director

Dick Dunford

TBWA Worldhealth
Pharma Lions Jury

Dick Dunford has won numerous awards, including BTAA Gold, Cyber lion, DMA Gold, Globals and a coveted D&AD yellow pencil. At the inaugural Innovation Lions he was proud to be shortlisted with his work for Abbott's Freestyle Libre Flash glucose monitoring system. Working in consumer, integrated, digital and health, he has a rich and varied perspective on all forms of creativity. Dick sees the world of health communication currently undergoing the greatest of transformations, shifting from face to face selling to interactive, digital, dynamic and immersive customer experiences. Storytelling fuelled by data is driving evermore imaginative and creative ways to engage and persuade our clients customers to use their products and services. Dick is excited to see what innovative creativity and experiences will be showcased in this year’s Lions festival.
Senior Vice President and Chief Marketing Officer

Rachel Ferdinando

Frito-Lay North America
Innovation Lions Jury

Rachel Ferdinando’s mission is to bring moments of joy (and smiles!) to people through the simple act of snacking. She infuses a sense of purpose across her team and iconic brands within everything they do, because joy is cumulative. Rachel likes to say, “we may be humble snacks, but we have a big purpose in the every day.” As CMO, Rachel oversees brand marketing, innovation, strategic insights, creative and media initiatives for Frito-Lay North America – an $18 billion division of PepsiCo. Recipient of multiple industry awards and accolades from the likes of The Drum US, Campaign, Dallas Business Journal and Ad Age, Rachel also inspires her team at Frito-Lay with the guiding philosophy that “we aren’t just business stewards; we are icon builders and magic-makers.” Rachel holds a First Class BSC with Honors degree in chemistry from Imperial College of Science, Technology & Medicine in London. Originally from Weston-super-Mare in the UK, Rachel currently resides in Dallas, Texas with her husband, where she enjoys running, cooking and keeping busy with two crazy kids.
Chief Innovation Officer

Jennifer Fisher

TBWA/RAAD
Innovation Lions Jury

Always dissatisfied with the status quo, Jennifer is a change agent.

Expert at facilitating deep collaboration, she orchestrates creative and simple answers to complex challenges.

Jennifer spent years shaping the future of some of the most valuable brands in the world including Apple, Ikea, Expo 2020, Coca-Cola, Volkswagen,Meta, Nissan, Royal Opera House Muscat, Louvre Abu Dhabi, Google.

She’s a regular speaker at industry events and contributor to media publications. Passionate about coaching young talent, learning new things, and exploring new ideas, she thoroughly enjoys being a judge at award shows.

She currently leads the development of NEXT, TBWA’s innovation consultancy across the MENA region.

CEO

John Raúl Forero

DDB Group Colombia
Mobile Lions Jury

Current President of DDB Colombia. Throughout his career, he has been Chief Creative Officer of Ogilvy Latin America and member of the World Creative Board of Ogilvy. As CCO of the Ogilvy network in Latin America, he led the process that led the network to be the Latin American Network of the Year at Cannes Lions in 2019. As President of DDB Colombia, he led the agency to be the Agency of the Year at Effie Latam for the first time in its history in 2021. Throughout his career he has won 45 Lions at Cannes, including the Grand Prix and has been named as the best Creative Director in Colombia and one of the 10 best Creative Directors of the Continent for 9 years at El Ojo de Iberoamérica.
CEO

Chris Foster

Omnicom Public Relations Group
PR Lions Jury

Chris Foster is the CEO of Omnicom Public Relations Group, overseeing 15 communications, consulting and public affairs firms within Omnicom. In his role, he is focused on talent, innovation and cross-agency collaboration to drive growth. Chris previously was the President of North America at BCW Group, responsible for managing growth, talent and client relationships in the region. Within his portfolio there were 6 companies rolling up to his regional P&L. Prior to the BCW merger, he was the Global Executive Vice President and Chief Business Development Officer for Burson-Marsteller, leading both organic growth and new business development across the global operation. Chris took a break from public relations agencies in 2010 and spent 5 years at the global management consulting firm, Booz Allen Hamilton, where he was Senior Vice President and Partner leading teams and growth across the government and civil business. Chris has led national and global public awareness and communications campaigns for organizations such as the U.S Department of Defense, Centers for Medicare and Medicaid Services, Social Security Administration, Pfizer, AstraZeneca, Amgen and Intel. He specializes in working with the federal government and private companies on understanding reputation risk and leveraging communications analytics to drive enterprise wide strategy. Foster serves on the Board of Directors for The LAGRANT Foundation, The Institute for Public Relations, 4A’s, Public Relations Counsel (Vice Chairman) and the University of Virginia’s School of Continuing and Professional Studies. Foster is also a founding member of the Black Executive CMO Alliance (BECA) founded in April 2021. He was named to PR Week’s “U.S. Power List” in 2021 and has been a guest lecturer at Columbia University School of Continuing Studies, the University of Maryland and Western Kentucky University. In 2017, Foster published his first book, “Reputation Strategy and Analytics in a Hyper-Connected World,” a cross-disciplinary resource for communication and digital professionals alike. He earned an M.S. in Applied Behavioral Counseling from The Johns Hopkins University and a B.A. in Philosophy from The University of Virginia.
Chief Creative Officer

Diego Fernando Ortiz Gallego

DDB México
Health & Wellness Lions Shortlist Jury

During his 17 years experience in advertising, A.K.A Mimo, has already won 462 awards, including several New York Festivals, One Show, D&AD, Clio, LIA and 21 Cannes Lions in different categories such as Press, Media, Innovation, Promo, Health, Direct, Activations, Radio, Outdoor, Design and Cyber, this last one being the first Cannes Lions award at digital for Colombia. Also, he has won twice the New York Festival First Prize awarded by the ONU, has the first Grand Prix in radio in the Ojo de Iberoamérica for Colombia, won a Grand Prix in New York Festivals, he won the first pencil at One Show for Leo Burnett Colombia, has the first gold for Colombia in E-Commerce at Cannes Lions, won the Santo Grial at Latin Spots in 2016 and one of his campaigns was named as one of the five most innovative of the world by Clio Awards 2016 and currently is one of the most awarded creatives in Colombia and México.
Executive Creative Director

Han Gao

TBWAJuice China
Film Craft Lions Shortlist Jury

Gao Han, a father, a harder core gamer, a copy writer. A lucky bastard who won lions and other awards in print, social, film, and film craft. He is a firm believer of “Be a human first, then an Ad-Man”. He’s addicted to good stories, good plots, good ideas and truth well told. • Adidas Terrex, Made For Any Terrain, Bronze in Cannes 2018. • Adidas Z.N.E. ,first-ever Cannes Bronze in Social & Influencer category for China in 2019 and continued to shine in Effie, New York Festival, Ad Stars and One Show. • The BMW CNY 22-minute epic film “Bayier’s Spring Festival” was selected for Campaign Brief Asias’s, The Work 2021, also winning Silver at Ad Stars.
Chief Creative Officer

Max Geraldo

BBDO Canada
Health & Wellness Lions Jury

Max Geraldo is Chief Creative Officer at BBDO Canada, having led some of the most prestigious creative agencies in Brazil, the US and now Canada. As the winner of 66 Lions, including Grand Prix, Max is one of the most awarded Brazilian creatives of his generation.

Max has served in juries across some of the most globally acclaimed Award Shows and has been showcased in the Top 10 rankings of the most awarded Creative Directors three times in the past decade.

Max 48 years, was born in Argentina, grew up in Brazil and is a father of Rosa and Lola.

Chief Creative Officer

Marco Giannelli (Pernil)

Almap BBDO
Design Lions Jury

Marco Giannelli, also known as Pernil, is Chief Creative Officer at AlmapBBDO. Over the course of his career, Marco has worked for global clients including Volkswagen, Pepsi, Visa, Mars, Bayer, Getty Images, as well as major Brazilian clients such as Havaianas, O Boticário, Bradesco Seguros and Gol Linhas Aéreas. These clients enabled Pernil to win more than 70 Cannes Lions. He was also part of AlmapBBDO when the agency were nominated Agency of the Year at Cannes in 2010, 2011, and 2016. And, most recently, Agency of the Decade. It’s his first time as a jury member in Cannes. Which is even more outstanding after two years of remote festival.
Chief Creative Officer

André Gola

Lew'Lara/TBWA
Creative Commerce Lions Jury

My name’s Gola. Welcome. It’s a pleasure to tell you some things about me and show you some of my work (andregola.com): 2 years working as a salesman in a fashion store. (it was so important to my life) 5 years trying to start in a big advertising agency. (it helped me develop a platform for newbies named "trampolim"). 8 months as an art assistant with one of the masters in art direction (Denis Kakazu). 3 years as an art director at Publicis and 1 year at Leo Burnett. Almost 14 years at AlmapBBDO working with the most talented people in the Brazilian market. Almost 7 years as an art director, 4 as a creative director and 3 as an executive creative director. 78 Cannes Lions for many clients and lots of important awards like D&Ad, OneShow,… 3 times Agency of the Year at Cannes with the AlmapBBDO team 2010, 2011, and 2016 1 Cannes Agency of Decade working all the 10 years with AlmapBBDO team. 1 valve inside my head (yes, like a cyborg but currently disabled). 11 years as an artist developing a personal work (the character in a mural in São Paulo behind me in the picture. He is always sweating like us in this crazy world). 3 years as a member in a mental health Institute working as a volunteer, using my skills. 2 parents that I love, who have taught me the most important thing in life: to be is more important than to have. 3 sisters that have taught me to enjoy romantic movies, be crazy for chocolate and admire women power. 1 wonderful wife who is my backstage partner in the construction of this whole trajectory. 2 daughters, Alice and Laura, my 2 big inspirations.
Chief Strategy Officer

Natalie Gruis

TBWANeboko
Creative Data Lions Jury

Natalie knows that to change the world you have to get out of your comfort zone. She has reached the top in multiple markets and offices - but keeps challenging herself by starting over, again and again. Natalie is an inspirational contributor in conversations about adaptable and dynamic leadership. She has worked across the world in Australia, across South East Asia and China and now Europe leading cross specialism teams that integrated UX, data, content, media and brand strategy into a regional and global hub for brands such as Airbnb, Playstation, L'Oreal, MasterCard, Mondelez, HP, Singapore Airlines and the Singapore Tourism Board. She is an active and core part of the local and global strategy teams shaping Disruption and building the tools to transform client’s business and create greater value from brands, driving culture and building experiences that unlock new growth potential. In Amsterdam she at the helm of strategy for international business as the global lead on adidas across brand, performance and originals, T-Mobile in the Netherlands and is the global head of strategy for Omnicom for Philips.
Chief Global Client Officer

Susanne Grundmann

OMG Germany
Media Lions Jury

In January 2022 Susanne Grundmann became Chief Global Client Officer of Omnicom Media Group Germany after successfully transforming OMD Germany as CEO heading up 800 employees and 4 offices. The 40-year-old Susanne Grundmann has a truly international background and lived and worked in Düsseldorf, Amsterdam, London and Tokyo. Grundmann has started her career at Nikon after her MBA and as Head of Marketing & Branding has built a strong reputation as an inspirational marketer. Under her leadership Nikon achieved a market leading industry position and won multiple awards. In 2014 Grundmann joined MediaCom as Managing Director. Her undisputed track record of attracting new clients and winning new businesses made her Chief Client Officer in 2017. Susanne joined Omnicom in 2018 and was decisively involved in winning Daimler´s global media business. Since then, as Global CEO, she built the global footprint of Daimler´s dedicated and bespoke agency AMQ in 45 markets and massively contributed to Omnicom´s recent TeamX success. Susanne was named one of Germany’s 100 most important marketeers for the second time in a row and under her leadership OMD Germany became digital market leader as well as Germany´s most awarded media agency.
Design Director

Ozge Guven

TBWA Istanbul
Brand Experience & Activation Lions Shortlist Jury

Özge Güven is a Graphic Designer. Assuming Graphic Design as native language and interacting with brands and cultures through this language makes her feel free and earthling. Creating new languages and identities, transforming vision into visuals and bringing them together with creative ideas is her field of work She is deeply passionate about Typography.

She started her professional life at multidisciplinary design studios and produced international works for Culture and Art sector. Started working as an Art Director in the creative team of TBWA Istanbul 9 years ago and served global brands such as Ikea and McDonald's. She pioneered the establishment of a multidisciplinary unit called TBWA Design Community at TBWA Istanbul 4 years ago and she is still the Design Director of the team. The first work with the establishment of the Design Community won D&AD Yellow Pencil and many global awards. She is a member of TBWA Istanbul Executive team.

She prepared the curriculum for the Art Management in Advertising lecture at Bilgi University and gave lectures. She holds workshops and gives seminars at various Visual Communication Design Faculties.

She has received many accolades during her careers, to mention a few: Women to Watch, MediaCat-The Most Creative 50, MediaCat Dream Team, 30Under30. She has won awards in global competitions, such as Cannes Lions, Golden Drum, D&AD, Eurobest, Epica, Dubai Lynx, Loeries Awards. She took part in various domestic and international competitions as jury and jury president. Some of them are Golden Drum, Kyiv International Advertising Festival, Dubai Lynx.

Global Chief Strategy Officer

Chrissie Hanson

OMD/Global
Creative Strategy Lions President

Chrissie Hanson is OMD Worldwide’s Global Chief Strategy Officer, responsible for developing the paradigms, protocols, and partnerships that empower teams to make more empathetic, effective, and efficient decisions faster. As a regular contributor to leading trade and business publications, and a frequent guest on industry panels, Chrissie is a passionate advocate for the unique roles that people, brands, and technology play in unleashing the power of creativity around the world. Chrissie has been a jury member for Cannes Media Lions, WARC Effectiveness, and Regional Effies awards, and actively champions work that demonstrates greater DE&I efforts, and is committed to celebrating the work that drives better business outcomes. She is deeply vested in ensuring the industry moves towards a net positive attention ecosystem, connecting ideas meaningfully to culture and context to drive responsible growth. Her role in OMD’s Brand Safety and Responsibility efforts as the agency’s representative for the Global Alliance for Responsible Media (GARM) at WFA means that the relationship between Attention and Intention is at the fore of OMD’s commitment to better decisions, faster.
VP, US Marketing, Brand Content and Engagement

Jennifer "JJ" Healan

McDonald's
Creative Effectiveness Lions Jury

"Jennifer “JJ” Healan has spent her career building some of the world’s most iconic brands, creating a place for them in culture through industry-leading work. She worked at The Coca-Cola Company for nearly 15 years, both in North American and Global roles, where she led all advertising, content and creative excellence for the legacy brand, including new global campaigns for Coca-Cola, Fanta, Powerade and Schweppes. Jennifer started her most recent chapter in February 2020, when she joined the U.S. Marketing team for McDonald’s as Vice President of Brand Content and Engagement. This role includes all consumer touchpoints – national and local advertising, retail, design, social, digital and multi-cultural marketing. In her short tenure, Jennifer is honored to have found McDonald’s brand voice in the middle of a pandemic; to have shown up with the right words and the right actions: from distributing 13+MM Thank You Meals to first responders, healthcare workers and educators, to standing in solidarity with Black and Asian communities with the brand’s “One of Us” and “Stop Asian Hate” statements; and to have launched the already iconic Famous Orders platform (Travis Scott, J Balvin, BTS, Saweetie) which brought McDonald’s to the forefront of youth culture."
Deputy Executive Creative Director

Jim Hilson

AMV BBDO
Outdoor Lions Shortlist Jury

Jim likes doing work that people outside of advertising would care about. Work that shapes culture, makes headlines and turns around businesses. He was ranked one of the No 1 Creative Directors in World Creative Rankings 2019, No 3 in 2021, and No 3 in 2022. Work he has created with ambitious clients, collaborated on with brilliant people or led has won 3 D&AD Black Pencils including Black Pencil of the decade, 3 consecutive Titanium Lions and 6 Grand Prix at Cannes. It’s not just about the work, work, work. Jim loves any chance to nurture potential, and started a creative academy Hatch at AMV BBDO to draw in a more diverse talent pool, recognised by Management Today, naming him alongside FTSE 100 CEOs as 'Agents of Change' for workplace equality. He has helped out at SCA and talked at JOLT academy. In 2012 he was a Creative Director at W&K London, producing Honda ’Spark’ and Nike work for the London Olympics. Before that he worked at BBH London, creating the award-winning Barnardo’s ‘Turn Around’ campaign, Levis ‘Bike’ and Audi ‘Gymnasts’. Outside advertising, he mostly runs around after his two girls.
Group Managing Director

Miranda Hipwell

adam&eveDDB
Social & Influencer Lions Shortlist Jury

Miranda was made Group Managing Director of adam&eveDDB in September 2021 after a decade at the agency. In her current role, she leads the global Mars Pet Nutrition business as well as ensuring all clients receive world class creativity, service and integration from across the adam&eveDDB UK group, which includes Cain&Abel and Tribal. She has a focus on ensuring the group is future fit - ensuring capabilities and creative standards are second to none. For much of her time at adam&eveDDB Miranda led the John Lewis account working closely with CCO Richard Brim to pilot the business through some of its most creative and effective work at Christmas and beyond. So far Miranda has been involved in 26 Cannes Lions winning campaigns across her clients, including the powerful body positivity #trollingisugly campaign for Cybersmile.
President, Chief Creative Officer

Paul Hirsch

Doremus/Global
Creative B2B Lions President

Paul is a creative leader focused on designing and shaping the next generation of brands. Guided by the notion that nobody waits for a brand’s next tweet, post, or ad, he is constantly pursuing bold ideas and new ways to engage. As CCO and President of Doremus, he’s put this philosophy to work, leading a global reorganization and creative resurgence that has resulted in Campaign of the Year, and Agency of the Year honors.

Before Doremus, Paul spent his formative years at Goodby Silverstein & Partners, Leo Burnett, and an agency he cofounded, Division of Labor. At GS&P, he crafted memorable work for Nike and Cracker Jack. At Burnett, he relaunched Chef Boyardee with a film that still circles the internet. And later with Division of Labor, he built a 2x Ad Age “Small Agency of the Year” while coauthoring the Amazon charting book “Stop Tweeting Boring Sh*t.”

For these efforts, Paul’s work has been recognized with an Emmy, included in the permanent collection of MoMa, and honored with countless industry awards. None of which his kids admire as much as his trophy for “Best Dancer" from Elaine Grossman’s Bat Mitzvah.

Chief Creative Officer

Nicholas Hulley

AMV BBDO
Glass: The Lion for Change Jury

Nicholas Hulley is the joint Chief Creative Officer of AMV BBDO. Over the years, Nick and his partner Nadja (N&N if you want to save time), have won over 20 Grand Prix at Cannes, D&AD, One Show and Clios (including two Black Pencils, a Titanium Grand Prix, a Glass Grand Prix and a One Show Best in Show.). In 2021 they helped AMV win Agency of the Year at Cannes, D&AD and The One Show. Throughout their career they have believed in the power of empathy, the power of challenging conventions and dogmas, and the power of creativity to solve the toughest business problems. They have continuously helped drive brands’ effectiveness and created storyworlds that have shifted culture. It’s seen them redefine the period category, defy broadcasters, make water out of beer, turn uteruses into wombworlds, write documentaries, create countries out of ocean trash, and turn worthless Zimbabwean dollars into billboards.
Chief Creative Officer

Andy Jex

TBWA\London
Film Lions Shortlist Jury

Andy joined TBWALondon as Chief Creative Officer in 2017 and last year led the agency to a Grand Prix Lion in Health & Wellness for Beco soap. Having previously spent 5 years at Saatchi&Saatchi as ECD, he is credited with a wide range of populist and effective work across brands such as Direct Line, HSBC, Toyota and HomeAway with highlights including the launch of EE featuring Kevin Bacon, Wall's "Dog in a Box" and Mattessons’ "Hank Marvin." Andy has also held positions at Mother and Fallon in London, where he developed award-winning work for clients including Stella Artois, BBC Radio 1Xtra, Sony and Pot Noodle. Andy used to hold the World record for the longest Scalextric track. That was until James May of Top Gear fame broke it.
Chief Marketing Officer

Todd Kaplan

Pepsi
Entertainment Lions for Music Jury

Todd Kaplan is Pepsi’s Chief Marketing Officer, overseeing marketing for the Pepsi brand in North America, including all creative communications, innovation, and commercial execution across the entire Pepsi trademark. Recognized by Business Insider as one of the “Top 25 Most Innovative CMOs in the World”, Todd has brought a disruptive, unapologetic, and culture-forward perspective to Pepsi that has been foundational to re-energizing the brand. Since Fall of 2018, he has infused a challenger mindset into Pepsi and has brought the brand back into the cultural zeitgeist – from reinvigorating the Pepsi Super Bowl Halftime Show platform with historic performances from JLo & Shakira, Dr Dre, Snoop, Eminem and many more, to developing disruptive new products like Nitro Pepsi, to putting out some of the boldest and most talked about brand creative the Pepsi brand has ever seen. Todd has also been instrumental in establishing Pepsi as an industry leader around the development of new content models, pushing the brand into new spaces including the creation of multiple television shows, long form films, and NFT projects. Kaplan’s impact has been felt across both the business and the brand. Under Todd’s leadership, Pepsi has seen its first positive sales growth in well over 10+ years, including 15 consecutive quarters of positive sales growth. Simultaneously, Pepsi has seen increases across all core brand equity measures (including an +11pt improvement in brand consideration) while achieving all-time highs in earned media and creative effectiveness.
Chief Creative Officer

Mario Lagos

Sancho BBDO
Direct Lions Jury

With +15 years at full-tilt passion for the world of publicity, Lagos has delved into everything from crafting campaigns, piloting the creativity of others, amassing awards, driving industry history and serving on judging panels. Lagos ignites and channels creativity at Sancho BBDO, as its Chief Creative Officer – Colombia’s largest top-notch ad agency. Lagos has garnered +300 awards. Latin America’s first-ever: - Titanium at Cannes Lions - D&AD Black Pencil - 2010 - 2020 D&AD Black Pencil of the Decade Lagos is the creative mind behind the Colombian Ministry of Defense’s ‘Rivers of Light’ campaign, which harnessed a page in ‘Cannes Lions Game Changers’ book on history-shifting ideas in global publicity. In 2020, Agency Scope named him Colombia’s top peer-admired creative ad man.
Head of Innovation

Ed Leamy

BBDO
Brand Experience & Activation Lions Shortlist Jury

Over the course of Ed’s advertising career, he has focused predominantly on Marketing Technology and Innovation. He has worked as a Technical Producer (JWT), Creative Technologist (Folk Wunderman Thompson) and currently holds the Head of Innovation position with BBDO in their Dublin office. Since 2013, Ed has gained experience running agile technology teams, start-ups and agency departments and has served international brands, corporations and semi states with cutting edge innovations. While once his specialism lay in responding to creative briefs that required a technological or digital element, now, with technology being a cornerstone of consumer life, it’s in responding to all creative briefs. Ed has won a selection of international awards for his work including a Cannes Lion (Sustainable Development Goals), Clio (Direct), Eurobest (Brand Experience & Activation, Direct) and European Excellence Award (PR) as well as numerous other national awards.
Chief Creative Officer

Gigi Lee

TBWA Group Malaysia
Film Lions Shortlist Jury

Open with Gigi crouching beside editor. She explains her approach, “I love getting my hands dirty, and am always trying to marry the old and new. With digital especially- a strong strategy and idea is essential. Craft too, as it takes the idea to a new level.”

In the background, film director looks on warily. He mentally counts her awards tally. About 388 (a good number in Chinese) so far, including several Grand Prixs, Agency of the year, Yellow Pencil, Gold Pencil and Gold lion honours. World’s 12th best ECD (The Big Won), Asia’s Top 10 Creatives (Adobo) plus work in Germany’s M&K Museum’s permanent collection.

Cut to Gigi at her desk. She remembers her past agencies (Y&R, Saatchis, LB, Ogilvy) and her work with Tiger Beer, P&G, Toyota, Lexus, Colgate, Campbell’s, KFC, ASTRO Broadcasting, and more. She smiles at the bigger and greater challenges ahead.

Chief Creative Officer

David Lubars

BBDO WorldWide
Film Lions President

David Lubars is Chief Creative Officer, BBDO Worldwide. In the 17 years since David joined BBDO as its creative lead, the agency has become the most creatively recognized in the world. For example, for 14 years in a row, BBDO has been ranked as the world’s most awarded creative agency network. BBDO has won Network of the Year at Cannes a record-setting seven times and was named Cannes Network of the Decade 2010-2020.

The work isn't just creative. Four times Effie has named BBDO the most effective agency network in its Effie Effectiveness Index. And last year, the independent World Advertising Research Center (WARC) named BBDO the “Best of the Best” in its first-ever index of excellence, aggregating results from its Creative 100, Effective 100 and Media 100 rankings.

David has personally won over 600 Cannes Lions and six Emmy’s, including two of the last four years. His BMW Films was the first ever Titanium winner at Cannes and is part of MoMA's permanent collection in NYC.

Most recently, David was inducted into The One Club Creative Hall of Fame and was honored with a Clio Lifetime Achievement Award. He has also been named one of the top ten creative directors of all time by Forbes.

Global CMO

Marcel Marcondes

AB InBev
Entertainment Lions for Sport Jury

Marcel Marcondes has recently been appointed Global President for ABI’s Beyond Beer unit, in a strategic move to grow and develop the beverage industry, addressing new consumer trends and behavior.

In the past 5 years Marcel served as Chief Marketing Officer in the US, where he applied a people-centric approach to drive growth, making Innovation and Creativity central pillars for the business.

During his tenure ABI renewed its portfolio offering in the US and tripled the revenues coming from new products, reaching over $1Billion. The Innovation mindset went beyond new products, and led to disruptive initiatives like Michelob Ultra Courtside, the virtual fan platform developed in partnership with Microsoft and the NBA during the pandemic.

On the Creative side, Marcel’s philosophy is to put people first and make sure brands play a game of relevance, not noise. With that mindset, during his tenure as CMO in the US ABI won a total of 40 Lions, including Grand Prix and Titanium Lions.

Marcel was named to Forbes “World’s Most Influential CMO’s” list, Business Insider’s “Most Innovative CMO’s” list and SBJ’s “Most Influential People in Sports” list.

Currently he sits on the Board of Directors for the Association of National Advertisers (ANA) and is a member of the Cannes Lions CMO Growth Council. He also sits on AdWeek’s Diversity and Inclusion Council and serves as a mentor for the Marketing Academy.

Head of Creative Strategy

Brian Melarkey

FleishmanHillard
PR Lions Shortlist Jury

Brian began his professional life in the arts before making the shift to communications in 2005. In 2012 Brian was appointed the first Creative Director in the FleishmanHillard EMEA network. Specialising in consumer and FMCG marketing communication Brian has overseen creative activations for countless Irish and international brands. In October 2017 Brian was appointed to the FleishmanHillard Dublin Board. As a director Brian’s credits include television ads for brands including Cadbury, Skoda and Centra. Brian was the Creative Director on two Cannes Lions winning campaigns ‘Golden Moment of the Games’ campaign for P&G and the 'MS Understood Cafe' for Roche. Brian originally studied acting at the Samuel Beckett Centre in Trinity College Dublin followed by a residency at the Accademia dell’Arte in Arezzo Tuscany. His love of theatre continues and he is a currently member of the Board of Directors of the Dublin Fringe Festival.
Vice President, Latin America

Damasia Merbilhàa

TBWAWorldwide
Creative Business Transformation Lions Jury

As TBWA’s lead for Latin America, Damasia oversees TBWA operations across 15 markets and is charged with both advancing TBWA’s position in LATAM, as well as maximizing the opportunities the dynamic region brings to TBWA. Steadfast in her belief that creativity is the biggest differential in business, Damasia has fostered an open, collaborative, and disruptive culture across the collective in Latin America. She recognizes the next great idea can come from anywhere, and excels at scaling the best ideas and opportunities. A native of Argentina, Damasia began her tenure at TBWA in Buenos Aires in 2006, before relocating to Miami in 2012 and later to New York. With a background that spans strategy, digital and business leadership roles, she’s worked across some of the world’s most admired global and local brands, and is uniquely equipped to apply creative thinking to business challenges. Damasia is a board member of Omniwomen New York. She is also the co-founder of Colectiva, a coaching and leadership program for female talent in Latin America, where she is the mentor of many future bosses. She currently lives in New York with her husband, their toddler, and the best of them all: Coco the dog.
Founder-Chairman/ McDonald's Global Chief Creative Officer

Luis Miguel Messianu

alma/DDB
Sustainable Development Goals Lions Jury

Luis Miguel Messianu has played a respectable and influential role in the most important developments in the U.S. multicultural market during an advertising career that spans three decades. Born to Romanian parents and raised in Mexico City, he has worked in both the Latin American and U.S. Hispanic markets. His professional trajectory is defined by a conscious effort to help pioneer the melding of marketing niches into a nuanced and evolving market. His award-winning work for multinationals such as McDonald’s, State Farm Insurance, Clorox, MolsonCoors, Sprint, Pepsi, among others, is a testament to that effort. Luis Miguel Messianu is an innovator, a mentor, and an example followed by many distinguished professionals in the multicultural marketing community. Twenty seven years ago, when advertising to U.S. Hispanics was an afterthought in a business plan, Luis Miguel had the foresight to target this vast and untapped market. In 1994 he started his own Hispanic agency, winning soon after the McDonald’s and State Farm Insurance accounts. Twenty seven years and numerous award-winning campaigns later, both clients still trust their multicultural strategy to Luis Miguel’s creative shop, now called alma. alma is a modern culture marketing agency known for highly effective, award-winning segment-led creative campaigns. Working with a broad roster of clients, including McDonald’s, MolsonCoors, PepsiCo, Wells Fargo, CVS Health, Google, State Farm and others, alma unlocks culture for brands by harnessing the power of emotional storytelling to move people. In 2001, DDB partnered with the agency, recognizing the spirit, passion, and creativity of the team built by Luis Miguel, as well as his vision and leadership in creating a non-conformist culture, which constantly reinvents itself. Luis Miguel sits on DDB’s Global and DDB Latina's Creative Councils and their Executive committee, and today alma is the largest Multicultural agency in the country, with a team that hails from over 30 countries, the agency has fueled exceptional business growth through creativity, earning 27 Cannes Lions and 13 Effie Awards, as well as numerous One Show, Clio, ANA, and New York Festival Awards. alma has been named to Ad Age’s prestigious A-List seven times and has earned “Agency of the Year '' titles from El Ojo, El Sol, FIAP and USH Ideas, all while nurturing a culture of accountability, curiosity and collaboration. With access to Omnicom’s global network, alma has offices in Miami, Chicago, San Francisco and Tallahassee. In 2015, ADCOLOR named Luis Miguel Legend Honoree in celebration of his achievements in diversity through his career, and in 2016 he was selected as juror for the Radio Category at the Cannes Lions Advertising festival. In 2019 he was inducted into the CMC Advertising Hall of Fame, one of the highest recognitions in the multicultural industry. He has always been passionate about mentoring and educating a new generation of Multicultural advertising professionals, and has been a member of the Miami Ad School Board and faculty since the school's inception. He is a professor at the School of Communications at the University of Miami. Luis Miguel was also one of the founders of the US Hispanic Creative Circle more than two decades ago, was elected its first President. He is the Chairman of the Advisory Board at the newest Miami Ad School in Punta Cana in the Dominican Republic. He recently completed with honors his Executive MBA at the Berlin School of Creative Leadership. As of April 2022, DDB has named him Global Chief Creative Officer for the McDonald’s account. Messianu will oversee the creative output of the McDonald’s brand across 46 markets, where the DDB network is responsible for the account. He will split his time between his role as Founder and Chairman of alma and the new global position within DDB for McDonald’s.
CEO

Teemu Neiglick

Omnicom Media Group Finland
Media Lions Shortlist Jury

Teemu Neiglick is CEO of a media agency group in Finland. He has long career in media agencies as well he has established some by himself. He has won numerous marketing effectiveness awards for different clients with his capability to truly understand consumer behavior and with his innovative thinking of media. His passion lies in data, analytics and insights fueled by data.
Managing Partner - Creative

Marianne O'Brien

CHEP Network
Radio & Audio Lions Jury

Marianne is a Managing Partner (Creative) at CHEP Network. A few of her career highlights include daydreaming in a TEDx talk, ranking in the world’s top 20 young creatives, judging radio at Cannes, and rebuilding an agency. Over the last two decades, Marianne has created brand platforms and solved problems for clients in Australia, New Zealand and Singapore. What she loves most about her job is constantly being able to tackle new challenges. She launched a global digital campaign for Unilever, created a Foot Locker art prize worth $50,001, and had some BCFing fun for outdoor store, BCF. Marianne also promoted a university’s most boring experiment that saw people glued to a webcam for hours, and created an online anti-bullying tool using binaural sound. On top of this, she has expanded her family of fur kids to now include a non-furry, small human. And now that this small human can talk, she informed Marianne that she doesn’t like ads and asked her to never make another one again. Always good to remember!
Global Head of Advertising

Eleonore Ogrinz

Red Bull
Entertainment Lions for Sport Jury

Eleonore is leading Advertising at Red Bull globally, heading up diverse and global teams who develop and produce Creative, plan and optimize Media choices and create long-term Partnerships with main global media players. She works in the HQ in Austria on the shores of a lake and regularly goes out running, swimming or hiking before or after work with her team. She is a passionate early adopter of cutting-edge advertising opportunities to create better consumer experiences and is always on the lookout for the next formats, platforms and tactics to test and scale across countries and campaigns for the Red Bull brand and the many Sport and Culture events from the World of Red Bull. Before joining Red Bull, she spent many years at P&G across brands and countries in Brand Management and Media Planning and Buying roles. Eleonore sits on the Executive committee of the World Federation of Advertisers, on the Board of the International Advertising Association (IAA) Austrian Chapter and is on the EMEA Client Board of Meta. When she is not driving creativity and efficiency in Advertising, she is either out and about running, skiing or hiking (climbed the Kilimanjaro) or strolling around Art Galleries and Art Shows. Lately she spent again more time with volunteering as a paramedic to support vaccination efforts and in refugee care.
Group Creative Director

Lucia Orlandi

TBWAMedia Arts Lab
Print & Publishing Lions Shortlist Jury

Lucia Orlandi is a multi-disciplinary Creative Director & Designer, currently Group Creative Director at TBWAMedia Arts Lab. A true hybrid, the work she is most passionate about is rooted in a behavior, strong in strategic insight and adaptive in form. Be that, building a brand from the ground up, uncovering a strategic insight that changes a product offering for the better, or defining a campaign that seamlessly breaks through in culture. Originally from Ireland and presently in Los Angeles, her career has taken her to Dublin, Toronto, NYC, San Francisco, and back to NYC again. Previously, Lucia was a Creative Director at Squarespace with a focus on Brand Design. Prior to that, she was a Creative Director at R/GA in New York, leading prominent work for Mailchimp, LEGO, Google and ESPN. Lucia was also Head of Design at I&CO, where she ran the creative department focusing on new products and brands that create impact, for clients such as Audible and Theory. In 2017 Lucia was named a One Club and 3% Movement: Next Creative Leader, and she was named one of The Dots’ 200 Women Redefining the Creative Industry in 2018. Her work has been recognized through top industry awards including Cannes Lions, D&AD & The Art Directors Club, and featured in publications such as Creativity, AdAge, It’s Nice That, and The Association of Illustrators.
Chief Creative Officer

Daniel Ottoni

TracyLocke Brasil DDB
Mobile Lions Shortlist Jury

Daniel is CCO at TracyLocke Brasil, part of DDB, Omnicom Group. He is also member of DDB Latina's creative board. Before that, he was the Head of Creative at BFerraz agency, based in Sao Paulo, leading all the creative work in Brazil, Mexico and Argentina, Creative Director at Africa DDB and Associate Creative Director at R/GA. He also was Senior Art Director at DM9 DDB, Neogama BBH, AgênciaClick Isobar and Associate Creative Director at Garage Interactive and Sinc Digital. He've collected more than 120 awards, including Cannes, One Show, New Blood D&AD, El Ojo, Effie, Clio Sports, Fiap, Wave, Sinos, Cristal, Mobile Marketing Association, Creative Club of Brazil and publications at Lürzer's Archive and Shots Magazine. Daniel judged The One Show and Dubai Lynx in 2022 and he was jury of D&AD New Blood, Effie Awards Brazil and Latam, Clio Health, El Ojo de Iberoamerica, White Square Festival and NY Festivals. He also represented Brazil as the final jury at Ad Stars in South Korea. He also teaches art direction at Escola Cuca. He really believes this is the way to give back to future generations in advertising what he has learned so far in the business.
SVP of Creative - Marketing, Design & Content

Helen Pak

The Walt Disney Company
Entertainment Lions Jury

Helen’s 25 year+ career has included roles at Saatchi, Ogilvy, JWT, Taxi, Strawberryfrog in Amsterdam, with leadership positions including CEO/Chief Creative Officer at Havas and President/Chief Creative Officer at Grey Canada. At Ogilvy, Helen was on the original global creative team for Dove’s Campaign for Real Beauty, launching it in Canada, US and Europe. She took a hiatus from the agency world and worked as a global Creative Strategist at Facebook/Instagram. Her work has been recognized by major shows globally with longer format content featured in notable film festivals. A recurring juror, Helen has been on the Cannes Lions Film jury, One Show, Clios' Jury Chair for Innovation/Integrated, D&AD, ADC, LIAs, NY Festivals, CA, Effies, ADCC, Strategy Awards, CMA and AdStars in Asia. She has also been recognized on Adweek’s Creative 100’s 'Top Global Leaders in Advertising’ and on Creative Pool’s top 100 influencers for two consecutive years in a row. At Disney, Helen leads the award winning in-house creative agency, Yellow Shoes. The multi-disciplinary team creates integrated marketing campaigns, synergy activations, partnerships and promotions, as well as short and long form programming content for Disney’s Parks, Experiences and Products. She has a Bachelor of Architecture from the University of Toronto, briefly practicing before moving into her Advertising.
CEO

Ralph Pardo

Omnicom Media Group (OMG)
Media Lions Jury

Ralph Pardo is the North American CEO of Omnicom Media Group (OMG), the media services division of Omnicom Group. As CEO, Ralph orchestrates media, data and content to improve business outcomes across our agencies. In his prior role as CEO of Hearts & Science, Ralph transformed the agency service model, expanding into consultative and creative capabilities while reigniting their entrepreneurial culture. After opening in 2016, Ralph led Hearts to land the consolidated AT&T business. He built a cross-agency team that included creative, media and analytics talent from across Omnicom. A future-focused leader, Ralph defined a new standard for how media and creative disciplines collaborated. Moving seamlessly between big business and entrepreneurship, Ralph was one of 30 Hispanic and Latinx business leaders spotlighted in a 2021 Outfront Media campaign. Ralph was also named Adweek Media All Star in 2016. Born and raised in NYC, Ralph is a child of Puerto Rican parents. He is passionate about creating pathways for the next generation of diverse leaders and can often be found mentoring young minority entrepreneurs.
Executive Creative Director

Melanie Pennec

DDB Paris
Industry Craft Lions Jury

Mélanie is Executive Creative Director at DDB Paris, and member of DDB Global Creative Council. ?She started her career in 2005 with a part-time crew Member job in McDonald’s. Life is logical: she now oversees McDonald’s account. Meanwhile, she studied graphic design, became Art Director at Publicis Conseil in 2010, and moved to DDB in 2014. In 2015, 2016, Mélanie was designated French Art Director of the Year by The French Art Directors club, and selected with 11 other rising talents of DDB to be part of the Phyllis Project, a global creative initiative committed in order to increasing the number of female creative leaders in the network. ?Her work has won national and international awards, she has been judging national and international awards shows, including One Show, Clio Awards, ADC, Eurobest, and Cannes Lions once. She is very happy to be back to real life and to le Palais des Festivals.
Business Unit Director Diageo Africa

Eve Pennington

OMD Media Group, South Africa
Media Lions Shortlist Jury

Creativity is in my DNA. My Sculptor father Reg Pennington designed the Loerie Bird, which is the icon for the South African Creative Industry Awards by the same name. I chose to study Media as I have always loved ideas, but was fascinated by consumer behaviour and the constant evolution of media channels. I am fascinated in the business of ideas – how it has to harness a collective truth to change behaviour, how it is most powerful when it sits at the heart of culture and how it can ultimately influences profitability. For the past 26 years I have fed my curiosity in the world of media and marketing working as a media strategist, as a client and for myself. I have a deep need to keep learning, and my current role with OMD has afforded me the opportunity to learn Media and Brand Building in Africa with some of the most Iconic Brands in the Diageo. Having attending Cannes once in person, I have always wanted the privilege of being asked to judge, and get given the opportunity to see the inner sanctum of the most creative minds in the world.
Executive Creative Director

Laura Petruccelli

Goodby Silverstein and Partners
Social & Influencer Lions Shortlist Jury

At only 30-years-old, Laura Petruccelli is one of the youngest creative directors in Goodby Silverstein & Partner’s history and is keeping the storied agency in the headlines. Most recently, she created the Doritos Cool Ranch Dance campaign, which included a Super Bowl dance-off between pop-culture icon Lil Nas X and western icon Sam Elliot. Alongside the commercial, she launched an AI Dance app that rocketed to third place on the App Store and was the first app to use full-body augmented reality. She also just launched #FlatMatthew, a short film directed by Oscar winner Damien Chazelle following the life of a 2D Matthew McConaughey until he finds Doritos 3D. Her love of culturally relevant work can also be seen in previous campaigns such as ‘#SONIC Square Shakes’, the first product designed for Instagram and the ‘Unacceptable Acceptance Letters’ sexual-assault awareness campaign, which launched during Sexual Assault Awareness Month. During Covid, she brought back Doritos’ most iconic campaign “Crash the Super Bowl” and transformed it into “Crash From Home”– a way for unemployed creators to continue making content (and getting paid) during the pandemic. Laura was awarded “Creative of the Year” by Creativity, listed among Adweek’s Most Creative People in Advertising and Business Insiders’ 32 under 32 . Additionally, both the 3% Conference and the One Show named Laura one of the top 10 Next Creative Leaders, leading to her position on the #TimesUP advertising panel held in San Francisco, chaired by Kat Gordon. Her campaigns have been awarded at many shows including Cannes and The Effies– which supports her belief that great creative work should also actually work. Margaret Johnson, CCO “Laura Petruccelli’s charisma, quick wit and ability to tie brands in with pop culture are like nothing I’ve ever seen,” said Margaret Johnson, chief creative officer of Goodby Silverstein & Partners. “The energy and enthusiasm she brings to their work are unparalleled and so valuable to GS&P and our clients. Laura is a force.”
Managing Director

Anna Podskarbi

OMD Optimum Media
Media Lions Shortlist Jury

Anna Podskarbi - a passionate manager with a proven track of success and great experience in media industry. She has been managing OMD Optimum Media agency for over 12 years and under her supervision the agency has expanded the portfolio of clients and the range of services plus OMD achieved local distinctions from the marketing publishers and organisation: "The Bravest” (2020), "Digital Media Agency of the Year 2019”; "The most effective agency in 2018", "Constantly good" (2018) and "The most trusted agency" (2017). She has over 20 years of experience in strategic work for the largest advertisers: Unilever, Johnson & Johnson, Reckitt Benkiser, Renault, AliExpress, Huawei and many others. She often supports clients at the moment of big transformation and has proven track record of success in that area. Her favourite categories are retail, food, she feels competent both in long-term and non-standard communication as for few years she was supervising FUSE, the department focused on some of the most exciting, fastest-growing communications channels: customer experience, branded content and sponsorship and has many projects of this type implemented and awarded (gaming, influencer marketing, dedicated series). Each year OMD campaigns are awarded in every local marketing contests: Effie (including Grand Prix in 2020, Mixx Awards, Innovation, Golden Arrow, others. Jury member of Effie, Mixx Awards and Innovation contests, worked in Effie Committee for 3 years. Podskarbi was distinguished with the 3rd place in the AD WO/MAN 2020 competition in which votes were given by the colleagues from the industry.
Chief Creative Officer

Dora Pružincová

DDB Prague
Film Lions Shortlist Jury

Dora started her advertising career as a Copywriter. 13 years later, she is now the Chief Creative Officer at DDB Prague. Her work has been awarded at various local and international festivals, including 14 Cannes Lions. As one of the youngest and most awarded creative leaders in Czechia, she appeared on the 30 Under 30 Forbes list. She still finds writing about herself in third person a bit strange, but she enjoys being on advertising juries, so she’s gradually getting used to it.
Group Creative Director

Kimberley Ragan

Colenso BBDO
Brand Experience & Activation Lions Jury

Kimberley is Group Creative Director and the Head of Brand Experience at Colenso BBDO. Kim’s 20 year career has been built upon work that pushes boundaries and is passionate about helping people experience brands in a way that makes them become a meaningful part of their lives. During her time at Colenso, the agency was recognised as Cannes Agency of the Decade (APAC) and personally, she has won major awards at every major awards show - including multiple Cannes Gold, One Show Best in Disciplines, AdFest Grand Lotus, Spikes Grand Prix, as well having work appear on CNN, Forbes & The New York Times. Through her work, she has done some truly “interesting” things. She has launched a startup to end animal homelessness, staged an aerial dogfight, blown things up in the Mojave Desert, invented a sport, created the dog version of Snapchat and crafted a bespoke ad for every dog in New York City.
Creative Director/Design Director

Geet Rathi

TBWA india
Design Lions Jury

Geet comes from a creative background of almost 15+ years of experience who works on a range of projects that combine design, advertising and craft in different ways. Geet is an award winning Design Director and a Creative Director, currently with TBWA India, and heads design duties for TBWA Design By Disruption. She is a passionate design specialist but first and foremost an ideas person. She aspires to create work that’s utility based and is worth talking about by giving people a reason to care. She ensures that the agency uses its powers for good, steering and creating projects like Blink To Speak and One Mindful Mind, which gave birth to a language in fighting ALS whereas OMM broke taboos around mental health. Geet has won numerous local and international awards including a Cannes Lions United Nations Grand Prix for Good in Healthcare for Blink To Speak - World’s first eye language guide. She has been jury at Cannes Lions, Dubai Lynx, Adfest, The One Show, NYF Global Awards, Kyoorius Design Awards and many more. She plays an active role in growing and mentoring young women into future creative leaders in an area of personal passion. In 2018 she was chosen as Campaign Asia Pacific Women to Watch. She enjoys clever and subversive creativity with the occasional ‘shock value’ when required. She likes researching and theorizing to bring depth to her creative pursuits, but most of all she lives to experiment; She’ll rip, photocopy, soak, paint or even spit out her work if in the end it produces something interesting.
Strategy Partner

Margaux REVOL

AMV BBDO
Creative Strategy Lions

"Strategist of the Year" (Campaign UK 2022), Margaux is behind ESSITY Libresse’s Bloodnormal, Viva la Vulva, Wombstories and Painstories for which she’s pushed boundaries and buttons around women’s periods, vulvas and wombs, and won many creative and marketing Grand Prix. When she’s not dealing with vaginas, she’s tackling other important issues – disability inclusion and protecting women from abuse. With award-winning Divers-ish campaign started at Davos to commit the biggest global companies to including disability on their board agenda, she’s helped Caroline Casey (Founder of Valuable500) achieve her goal of Valuable500. And with #TheNakedThreat, she helped Refuge’s lobbying campaign change the English law to better protect women from abusers.
Chief Creative Officer

Ali Rez

Impact BBDO
Print & Publishing Lions

Ranked amongst the Top 10 ECDs in the world on the World Creative Rankings, and named Creative of the Year twice by Campaign magazine, Ali Rez is one of the most successful creative leaders in EMEA. Rez’s work has been instrumental in Impact BBDO Dubai being named the No.2 Creative Agency In The World in 2021 on the WARC report, and has brought tremendous positive impact to business and social causes alike — he currently leads creative output for the IMPACT BBDO Group across the Middle East, North Africa and Pakistan region. Rez has won more than 600 international accolades in his career spanning four continents over 20 years, which include several Cannes Lions, Clios, D&AD, Effies, and a United Nations Peace Medal – awards which have led him to be ranked No.1 ECD in MENA and APAC in 2021 on a number of creative rankings. Moving from California, Rez currently lives in Dubai, where he is an avid mountain biker. Besides lecturing at Oxford University and St.Martin’s College, Rez has exhibited at Tate UK, spoken at Tedx, captained a cricket county team, and — being a firm believer that curiosity leads to creativity — has traveled to 133 countries.
President, Global Markets

Jo-ann Robertson

Ketchum
PR Lions Jury

Jo-ann Robertson is CEO UK, Global Client Solutions at global communications consultancy Ketchum. The 2022 recipient of Women in Marketing’s global PR Communicator of the Year Award, she started her career as a political advisor and broadcast journalist, before spending the last 20 years in communications consultancies.

Jo-ann is a passionate believer in diversity and inclusion, both as the right thing to do and as a driver of business results, leading Ketchum’s global DE&I strategy and overseeing the business’ overall ‘Make Space for Progress’ agenda worldwide. Over the past three years Ketchum has transformed the diversity of the workforce as well as building a truly inclusive workplace.

This has been evidenced by securing the Silver accreditation from Creative Equals (and being their highest scoring organisation ever). Jo-ann is a deep client counsellor working with key clients including P&G, Mastercard, Samsung, and The LEGO Foundation. In her spare time Jo-ann is Chair of Young Women’s Trust, a charity fighting for economic justice for women aged 18-30. She is also mum to Keir who is 4, and Molly who is 1.

Executive Creative Director

Daniel Rodríguez

DDB Spain
Film Lions Jury

Daniel has always been one of those persons who believes that the best way of being close to people is creating content that really interests them. That's how brands can be relevant. And this is what he´s most passionate about. With this premise in mind he has spent his whole career at DDB Spain, where he has had the opportunity to work for major brands such as Audi, Volkswagen, Movistar or Sabadell, and from which he has learned that passion and content are one of the most powerful tools in communication. In 2015 he carried out one of the most awarded campaigns in the world, Holograms for freedom. He reached the TOP 3 of the Creative Ranking People of the Global Report of Cannes lions. From here on he has continued to win global awards, including 32 Lions for seven years running.
Chief Creative Officer North America BBDO & Chairman/Partner AlmapBBDO

Luiz Sanches

BBDO Worldwide
Titanium Lions Jury

Luiz Sanches - CCO North America BBDO & Chairman and Partner AlmapBBDO

Recently, BBDO announced that Luiz Sanches will take on the role of Chief Creative Officer, BBDO North America, will be responsible for overseeing and elevating the creative product across the region.

Luiz is no stranger to BBDO as he takes on his new role after 28 years out of his 30 in the field helping make the AlmapBBDO a hallmark for efficacy and creativity in Brazil and across the world. Originally an art director, he became one of the agency’s partners in 2013 and is on BBDO’s international board. He is an active member of the One Club for Creativity board, as well as Google’s creative board.

Luiz has received more awards than any other Brazilian creative, including 191 Lions at the Cannes Festival, 68 Pencils at D&AD and 137 awards at One Show. He was recognized as the best-performing creative director by the Gunn Report, as well as twice at Cannes. In 2021, he served for the fifth time as a Cannes Lions juror, his second time around as a jury president (Outdoor/2021 and Film/2018).

Over the course of his career, he’s helped Almap on the path to topping the Gunn Report’s ranking four times, as well as becoming a four-time Agency of the Year four times at the Cannes Festival of Creativity (2000, 2010, 2011 and 2016), and #1 Global Agency of the Decade in 2020.

Chief Creative Sustainability Officer

Kazoo Sato

TBWA HAKUHODO, TBWA ASIA PACIFIC
Entertainment Lions for Music Jury

Kazoo Sato started his professional career at Sony Music Entertainment as a music producer in 1997; later joining Leo Burnett Tokyo to lead creative works on various global brands. In 2009, Kazoo joined TBWAHAKUHODO and after four years as Executive Creative Director, Kazoo was named Chief Creative Officer, TBWAHAKUHODO Japan. Since joining the agency in 2009, Kazoo has helped TBWAHAKUHODO secure awards across all major international award shows, including; Gold Cannes Lions; Clio Gold; D&AD Yellow Pencil and NY ADC Grand-Prix amongst many others. Kazoo has also served on the jury of international and domestic awards shows across various categories including; Cannes Lions Film, Design, Digital, Activation and jury president for Music & Entertainment Spikes. He was also awarded 'Creative of the Year' Medalist by the Japan Advertising Agencies Association in 2011 and Campaign Magazine Japan/Korea Creative of the Year in 2013. He has also played an essential role in the agency securing seven consecutive Campaign Creative Agency of the Year titles, more than any other Creative agency in Japan and recently winning ADFEST 2018 Agency of the Year, as well as Global ADC 98th Annual Awards 2019 Agency of the Year. Kazoo's work has moved beyond the boundaries of advertising and he now also produces live music concerts and interactive events.
Executive Creative Director

Sophie Schonburg

Africa
Entertainment Lions Jury

Half Austrian, quarter Argentinean, the other quarter Brazilian, Sophie Schonburg is one of the most respected and admired creative professionals in Brazil. Before joining Africa in 2017 as a creative director, then becoming an ECD, working for some of the largest Brazilian advertisers such as Telefonica’s Vivo, Itau Bank and Natura, she had spent 19 years at Almap BBDO and had lead Pereira & O’Dell and mcgarrybowen's creative departments in Sao Paulo. During this time, she was responsible for successful campaigns for brands such as Havaianas, VW, Visa, Pepsi, GE, Bayer, FCA, Uber, Maggi, Intel, Microsoft and Unicef. Sophie’s creative leadership has been helping Africa to be among the best and most prestigious agencies in the region, and during the pandemic she has been successfully leading her team and the creative product with mastery.
Chief Creative Officer

Hemant Shringy

BBDO
Direct Lions Shortlist Jury

Hemant Shringy CCO, BBDO India (Mumbai) Hemant has been named the Creative Person of the Year, South Asia (2021 & 2016), and emerging leader of Asia. He was also the 13th most awarded ECD in the world. His work has proved to be creatively effective for large global brands. He has bagged close to two hundred metals. These include a string of Grand Prix and Golds across prestigious award shows like the Cannes Lions, One Show, D&AD, AdFest, SpikesAsia, along with India's first White Pencil at D&AD Impact awards. His work for Ariel #ShareTheLoad was ranked as the worlds #1 campaign in the WARC 100 list, two years in a row. With a belief and optimism that advertising has the power to create social change, Hemant constantly strives to discover small acts that can make a big difference to brands and to the world. He has over 16 years of experience across top advertising agencies like BBDO, Ogilvy, DDB and Grey
Executive Creative Director

Phianphon Sittichaidecha

Hakuhodo
Direct Lions Shortlist Jury

Phianphon is an art-based creative with 18 years of experience across 3 Asian countries Bangkok, Malaysia, and Shanghai. He has acquired a global vision to create insightful international campaigns. With an industrial design and architecture background, His works involve design-thinking solutions that make an integrated experience outside the advertising field. In a previous role in VMLY&R, where he served as an Executive creative director, he led the agency to become the leader in The Forrester Wave™: CX Consulting Services in Asia Pacific 2021 and took a significant part that helped lead Publicis Shanghai to become the 2017 China agency of the year.

Phianphon received numerous awards from local and international shows, including Cannes Lions, London International Award, One Show, Clio, New York festival, Spike Asia, Adfest, Bangkok Art Directors Award, and Thailand Adman Award. he also participated as a technology Jury in WPP extra ordinary award 2021. Phianphon also attended as a guest speaker in many places on a topic beyond advertising to inspire how creativity influences everything.

Previously, Phianphon served as a dedicated art director in Leo Burnett, J. Walter Thompson, and Ogilvy&Mather Thailand with the owner of campaigns specializing in design. He has advanced her career by joining Publicis Shanghai and FCB Shanghai, focusing on initiating different communication approaches with mass audiences in Greater China. But then Phianphon decided to move back to Thailand to help strengthen VMLY&R Bangkok to transform the agency into a consultant company specializing in branding experience design. Which is a minority in Thailand.

Producer & Diversity Inclusion Accessibility Lead

Storm Smith

BBDO LA
Industry Craft Lions Shortlist Jury

Storm Smith is the first Deaf woman to have been recruited by BBDO Worldwide. She currently a Producer and Diversity Inclusion Accessibility Lead at BBDO LA. She continues in roles of creative director for collaborative projects, motivational speakers on larger scale events, and a thought leader for inclusive change in the creative and advertising industry. Her storytelling work helped shine a positive light on critical social impact issues such as people with intersectionality of disabilities, youth, LGBTQIA+, Black, Indigenous, and people of color (BIPOC), and mental health. Most recently, with collaborations, Storm have served her role as an Amazon Studios consultant on Academy Award nominee Amazon’s film Sound of Metal, which earned her and the marketing team the Variety Social Impact Marketing Award. Collaborations have included working with Apple, Condé Nast, ZP Better Together, Marvel’s Spider-Man: Miles Morales and Netflix's Politician actress Natasha Ofili on social impact projects, Academy Award winner actress Marlee Matlin, Tony Award nominee actress Lauren Ridloff for the largest Deaf non-profit organization, Harlem Globetrotter, huge social influencer star Crissa Jackson on behalf of her advocacy for young girls in sports, Gallaudet University's first-time ever music video campaign: “We Belong” and more. Advocacy at heart, she served as 2019-2020 senior fellow for Pop Culture Collaborative with the focus to develop an advanced accessibility for films and media. She appointed to serve on global media brand publication Ad Age Advisory Diversity Council and an appointed advisor for Netflix’a Crip Camp x Adobe for talents of color with disabilities. She co-founded the disability community 'We Are Here - Disability' at ADCOLOR Newly appointed to be on the Board of Directors for one of the largest global non profit organization to serve people with disabilities Billion Strong Foundation. Storm’s tireless efforts to promote diversity, inclusion and accessibility have earned her a special recognition from President Barack Obama for the 30th anniversary on ADA (Americans with Disabilities Act), 2021 Variety’s Social Impact Marketing Award, ADCOLOR Unsung Community Hero award, and a prestigious award from the City of Los Angeles. She have featured in numerous major publication brands including PopSugar, Los Angeles Times, ABC's Localish, Billboard, Muse by CLIO, Campaign, TV Guide, Adweek, AdAge, Forbes and more. She recently featured on a panel at SXSW 2022.
Australia and New Zealand CEO

Jane Stanley

Heart & Science
Innovation Lions Jury

With over 20 years of leadership experience across brand, communications and technology, Jane has influenced work that has won Cannes Lions, Effies and Festival of Media awards across multiple continents and industry sectors. She started her career as a data specialist client-side and then progressed to roles across Brand Strategy, Product Development, Communication Planning as well as specialist experience in Data, Digital and Technology. She has worked for and represented some of the best brands in the world including Guinness, Vodafone, Heineken, and Air New Zealand. Originally from the UK she has worked across EMEA and Asia- Pacific and currently is CEO of Hearts & Science across Australia and New Zealand, the data-driven communications agency. Jane is a recent winner of Campaign Asia Women Leading Change award in 2021, which recognised her visionary leadership capabilities.
Chief Creative Officer

Diana Sukopp

Lemon Group and DDB Germany
Radio & Audio Lions Jury

Award-winning creative Diana Sukopp has assumed responsibility for the creative product and shaping the future of DDB Group Germany as Chief Creative Officer at the beginning of 2021. Diana joined the agency from GGH MullenLowe, where she also held the same position. Prior to joining GGH, she worked for various independent and network agencies, among them Y&R, McCann, Publicis and Grabarz&Partner, managing a prestigious clientele. At DDB she combines her international expertise from her time at the networks in NYC, London and Frankfurt with her experience in working for top creative independent agencies. Through the years, Diana has picked up awards all around the world and her work has been recognised at the Cannes Lions, EUROBEST, D&AD, NYF, LIA, One Show, Clios, Epica and the Art Directors Club Germany and she has been repeatedly selected as a member of international juries. This is her second time for the Cannes Lions Festival. Diana in addition worked as a concept artist in feature film animation and still fuels her creativity through this passion. Or with lots of coffee. She is also an author and published her first book ‘Buchkommadas’ in 2014.
Creative Director & Integrated Creative Producer

Minako Tanaka

Hakuhodo DY media partners inc.
Media Lions Shortlist Jury

Minako Tanaka is an integrated creative director with a focus on media and insight, generating creative ideas that is the mirror of the times we live in. She started her advertising career in 2004, joined Hakuhodo DY media partners in 2010, and has planned and produced a wide range of creative domains, including films, promotions, digital campaigns, content and media. She won many Japanese and international awards, Cannes Lions, Spikes Asia, ADFEST, The One Show.
General Manager

Shinya Tokuhisa

Hakuhodo Inc/Japan
Creative Commerce Lions Jury

Shinya Tokuhisa has been general manager of Shopper Marketing Business Division, Hakuhodo Inc. since 2021. Over his two-decade career he hasbecome expert in integrating marketing, creative, technology, and business design. He is a recognized industry leader known for driving the digital transformation. Shinya joined the consulting firm Capgemini Ernst & Young in 2002. There he helped draw up and execute management, business, and sales strategies for wholesalers, retailers, and CPG manufacturers. After joining Hakuhodo in 2005, he worked on formulating integrated marketing communications (IMC) strategies and executing data-driven marketing and data-driven creative development for over fifty clients in many different industries. Since 2014, he has focused on developing new businesses and services by leveraging data technology. He holds ten patents or patents pending in Japan and abroad. His achievements include launching new businesses in-house, setting up joint ventures with clients, and planning and developing multiple collaborative solutions with other firms. He leads the Shopper Marketing Initiative™, a strategic unit spanning nine Hakuhodo DY Group companies. Awards won: Cannes Lions Gold in Design, Silver in Creative Data, Silver & Bronze in Mobile; Spikes Asia; ADFEST; One Show; ACC Interactive; and many others.
Chief Creative Officer

Arthur Tsang

BBDO - China
Direct Lions Shortlist Jury

Born and raised in London, Arthur took a unique path to becoming one of China’s brightest creative leaders. As a Physics and Philosophy graduate of the University of Oxford, he spent time as an investment banker, ski instructor and a professional musician – all before finding his way into a creative department. With an obsession for storytelling and emotional persuasion, Arthur has been responsible for some of the most influential and talked about campaigns in China in the past decade. A long-time collaborator with Mars Inc., his Extra Gum Flavours of Life series transformed a global strategy into a culturally resonant campaign that has been loved by generations of Chinese consumers. His work consistently strives to be format-breaking, notably creating China's first TVC Musical and the world's first use of ASMR in marketing for Dove Chocolate. He was also responsible for the first global Snickers campaign with Mr. Bean, a collaboration between BBDO China and AMV BBDO in London. In addition, Arthur spearheaded the redefinition of the Mercedes-Benz brand for the China market and developed its first ever China brand campaign. Taking a brief hiatus as Chief Creative Officer for BBH China, he developed the rousing China anthem for Carabao Energy Drink, and launched an IP content project with Tencent Video called Meet the Daydreamers. In 2020 he returned to BBDO as Chief Creative Officer for China and Global Creative Leader on Mars Inc and China Creative Lead for Mercedes-Benz. Along the way his work has picked up awards in almost all global and Asia regional shows, both for creativity and effectiveness. These include Cannes, Oneshow, WARC, Spikes, Adfest and more.
Executive Creative Director

Angerson Vieira

Africa
Direct Lions Jury

I’m a young black man, born and raised in a small city in Brazil, and since I was a kid I’m crazy about creativity. Especially because I’ve always been surrounded by people using their creativity in different ways. Inspired by them, I decided to use mine in advertising. Working in an agency such as Africa since 2015, and guided by the most incredible mentors of Brazilian advertising market, I’ve been involved in many projects which I can proudly say that had achieved the main awards in Brazil and abroad. In "Invisible Players", a project for ESPN, we showed Brazil the capability that women have in sport. In "Legs To Fly", also for ESPN, we made a disabled child feels like he had the most amazing leg in the world. In "Racism Uncovered" for the Afro Museum, we created an alert: the reality of the black population has not changed for decades. As an Executive Creative Director of one of Latin America’s greatest advertising agencies, I want to inspire more young people who dream of working with advertising, always with eyes wide open for diversity and inclusion. And at the same time, always donating my dedication and experience to the brands I work for. Because I don't believe good results come without those ingredients.
CEO

Kimberlee Wells

TBWAMelbourne & Adelaide
Sustainable Development Goals Lions President

Throughout Kimberlee’s career, she has advised many of Australia’s leading brands and Government agencies, helping them realise incremental growth through creativity. Her passion lies in leveraging creativity as an accelerant for shareholder value and driving positive social change. Under her leadership, TBWA has worked with brand partners to rally for LGBTIQ rights; champion change for women's financial inequality; and improve acceptance of Australia's minority groups.

Kimberlee is a regular media commentator and has been acknowledged multiple times locally and internationally for her leadership within the industry.

In addition to her role as CEO, Kimberlee advises the United Nations Sustainable Development Goals Global Strategy Hub working behind the scenes to co-create initiatives including the world first OPEN BRIEF issued to the creative community in response to the Coronavirus crisis.

Kimberlee also serves as a Non-Executive Director for Nutricare Pty Ltd and sits on the Advisory Board for EsFam Biotech – an Australian drug discovery company making advancements in treatments for COVID-19 and advanced Cancer.

Executive Creative Diretor

Mihee Yoon

BBDO Korea
Direct Lions Shortlist Jury

Mihee started her career in advertising industry as a copywriter in 1994. Since then she participated in many successful campaigns and won Cannes finalilst and won a billion worth new business for seven years, then became the youngest Creative Director in the industry. After joined BBDO in 2002, Mihee had worked for AmorePacific, Levi’s, Mars, Bayer & Visa and enjoyed her days to lead award winning campaign (“Help” campaign for Dr. Mo of Pacific Pharm. won finalist in Cannes and Bronze in Time Asia Pacific Ad Awards in 2004 She experienced couple of other agencies, then was back to BBDO and promoted to ECD in 2015. "the scent of Northtalgia" campaign won crystal in ADSTARS and finalist in ADFEST. More than two decades from her first day, Mihee has been enjoying the bittersweet moments for creative excellence day by day

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