Cabana Speakers

Consumer Engagement & Marketing Capability Director - Africa, Middle East & South Asia

Mohamed Abo El Fotouh



Florian Adamski


Florian Adamski is the global CEO of Omnicom Media Group (OMG), the media services division of Omnicom Group. Florian is responsible for the global performance of OMG, inclusive of business and growth strategy, talent and product development and ultimate client leadership for award-winning media agencies such as OMD, PHD and Hearts & Science, as well as data and analytics division Annalect, which developed and manages Omni, Omnicom’s open operating system that helps marketers orchestrate better outcomes.

In his previous role as the CEO of OMD Worldwide, Florian put “better decisions, faster” at the core of OMD’s promise to many of the world’s most innovative and successful brands, including Apple, Bacardi, Mercedes, McDonald’s, PepsiCo and Philips. This positioning of OMD transformed the largest and most awarded global media network, uniting 12,000 of the industry’s most sought after professionals across 100 markets in a common goal, empowered by data and enabled by a shared way of working, putting empathy at the heart of its process.

A genuine digital and data native, Adamski began his career with Omnicom Media Group Germany in 1997. A unique blend of company man and entrepreneur, Florian spent the 2000s moving seamlessly between the starkly different worlds of an agency holding company and start-ups, co-founding several companies in media, e-commerce, design and fashion. By 2015, his skill as a strategist with a keen insight on marketers’ business challenges earned him the CEO seat at OMG Germany. Named CEO of OMD Worldwide in 2017, he led a reorganization of talent and resources that has earned back-to-back Global Media Agency of the Year titles in 2019 and 2020 and led to unprecedented levels of positive client sentiment as well as 16 consecutive quarters of net business growth.
As a global citizen, Florian has moved across continents and countries multiple times over the past years and now lives in New Jersey with his wife, Kristin; his two children, Titus and Smilla; and their family puppy, Lou.

Global Chief Technology Officer

Ali Alkhafaji

TA Digital

Ali Alkhafaji is a technology leader and evangelist with 20 years of industry experience. He's responsible for driving growth and innovation for experience, content, data, marketing and commerce at TA Digital. Within those offerings, he oversees the delivery of world-class solutions built on Adobe, Salesforce and SAP.
VP, Content and Production

Lou Arbetter

PepsiCo Beverages North America

Lou Arbetter leads content, production and overall creative excellence for PepsiCo Beverages North America, including the company's in-house Content Studio. The Studio’s work has been recognized at over 15 film festivals including Sundance and Tribeca, and was most recently featured on HBO and Showtime. This included 2021's Hood River, a documentary with the Gatorade brand, executive produced by Robert Rodriguez; and The Show, a documentary about the making of the Pepsi Super Bowl Halftime Show, directed by Nadia Hallgren. Previously, Lou led the communications for the Pepsi Trademark in the United States, including all national advertising and consumer engagement. Lou’s teams have developed breakthrough branded entertainment including numerous Super Bowl halftime show campaigns, the ground-breaking Pepsi integration into Fox’s television show Empire, and the viral sensations "Uncle Drew," the digital series starring Kyrie Irving, and "Test Drive" starring Jeff Gordon. This work has won numerous awards including Cannes Lions, Clios and One Show Pencils. Lou also helped bring the Uncle Drew movie to life and is an Executive Producer on the film, grossing over $45MM at the box office.

Lou also consults on messaging for political campaigns, including strategy, creative and production. His 2018 get-out-the-vote campaign received millions of dollars in media support and was among the most effective in that election cycle. In 2016, Lou helped lead a PepsiCo partnership with the White House to raise awareness for the United State of Women Summit. The team helped produce a film for the Summit starring the First Lady, Oprah Winfrey, Meryl Streep, Tina Fey and many others to highlight key issues that impact women today.
Lou lives in New York with his wife Yonat and their three children.

Chief Media Correspondent

Claire Atkinson

Insider, Inc.

Reporter, editor and producer with more than two decades of experience in print and TV. Specializes in business reporting with an emphasis on media and technology. Covered live breaking news and developed features and investigations about major media corporations, telecommunications mergers and Congressional hearings tied to technology industry antitrust probes.
Head of Technology Innovation

Tony Bailey

DAS Group of Companies

Bailey began his career as a software engineer building Web 1.0 during the .com boom and played a key role in transforming businesses with the disruption of digital. Today, he is dedicated advisor to Omnicom colleagues and clients offering strategies to onboard brands into Web3.

His background spans software architecture, practice management and martech/adtech in both the consulting and advertising industries. A lifelong learner passionate about emerging technology, creativity and disruptive innovation, Bailey is constantly seeking ways they can be used to drive growth and meaningfully disrupt the status quo.

SVP, Partnerships

Adam Bauer

FaZe Clan

Adam is a Digital Media & Sales Executive with 15 years of experience leading growth & commercial partnerships with leading Fortune 500 brands at leading/emerging Gaming/eSports, Entertainment, Music & Technology organizations.

Adam has served as an experienced leader of high performance sales teams at three consecutive successful venture-backed growth stage startups, two of which (GIPHY & Shazam) were acquired by Facebook & Apple respectively.

Executive Creative Director

Alex Booker


Co-Founder & Chief Strategy Officer

Bonin Bough

Group Black

Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837.

As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible.

Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.

During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just-3% to over-32% digital spend - adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m - $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG.

Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.


Philippa Brown

PHD Worldwide

Philippa was promoted to CEO of PHD Worldwide in 2020, where she now leads a global network of close to 6,000 staff and 100 offices globally.

Prior to being appointed CEO of PHD Worldwide, Philippa was CEO of Omnicom Media Group UK (OMG UK) for 12 years, growing the business to employ over 1,700 people, with billings of £1.5bn and servicing over 250 clients.

Chief Creative Officer

Phil Camarota


“Creativity is subjective, but results are undeniable.” As a leader at TracyLocke, Phil is a firm believer that all content needs to drive commerce. So whether it’s designed to be powerful or subtle, eloquent or disruptive, Phil ensures it’s always designed to be extremely effective. His passion for creative problem-solving goes across every discipline, but he has a special affinity for shopper marketing. Retail’s unique opportunities and raw potential provide Phil with the challenges that stoke his creative fire. He has used his unique skillset to create shopper-centric solutions for brands like Pepsi, SC Johnson, Samsung, Diageo, Lego and more.
Global Chief Creative Director

Val Carlson

Critical Mass

As Global Chief Creative Director at Critical Mass, Valerie oversees creative teams across 11 offices world wide. She leads the disciplines of experience, design and content, including work in the areas of brand, creative strategy, visual-system design, online advertising and marketing programs, social, gaming, applications, film and mixed reality. She is a passionate storyteller, proven creative leader and a powerful public speaker.

For the past 20 years, Valerie has driven successful brand, marketing and product solutions for a range of global brands. She is very passionate about mentoring and retaining top talent, has created industry leading national apprentice programs and served on a number of D&I boards over the years.

Drawing on her unique background in marketing, digital and education, Valerie collaborates with teams and clients to create powerful brand experiences delivered via unique programs. She strives to create strategic solutions that deliver a real return on investment. She believes understanding human nature and uncovering unmet needs are critical to creating meaningful brand experiences. She also gets excited about the power of data and the ability to personalize and customize experiences.

Prior to working in marketing, Valerie spent seven years teaching Graphic Design at Bradley University in Peoria, Illinois.

Global VP of Marketing

Sofia Colucci

Miller Brands & Economy

Sofia has been credited for transforming the company’s innovation approach - including new capabilities, speed and launching brands with meaningful points of difference like Vizzy Hard Seltzer and Blue Moon Light Sky.

Leading Miller, Sofia has re-energized her brands to move at the speed of culture, balancing short-term growth with long-term brand building. This strategy has led to work like Cantenna, Farewell Holiday Work Parties, Super Bowl hits like URL and Meta Lite Bar, Champagne of Beers Region, Open & Proud, Shoezie, J Balvin ‘Es Jose Time’, and holiday favorites Beernaments and Gingerbread Dive Bar.

The Uruguayan-Canadian has been recognized as a Crain’s Top 40 Under 40, Campaign’s US Female Frontier, and Brand Innovator’s Top 100 Women in Brand Marketing. Her team’s work on Miller won multiple 2021 awards including D&AD, One Show and Cannes.

Vice President, Global Media

Gerry D'Angelo


Vice President, Global Media at P&G, the world's largest advertiser and Co-Chair of World Federation of Advertisers Media Forum & Board. 30 years of experience gained from all sides of the industry - media agencies, media vendor and client organisations. Proven track record of delivering digital transformation, media reinvention and capability building to keep up with the exponentially rapid pace of external change. Familiarity with key media markets around the world (US, China, Europe). Launched and managed global media partnerships with Google, Facebook and Amazon. People-first approach to leading and inspiring cross-functional teams. Experienced at developing business driving and award winning communication strategies for brands, executing across multiple touch points (Television, Digital, OOH, Audio, Print, Web, Mobile and CRM). High profile industry forum leader and contributor. Excellent interpersonal, verbal and written communication skills with a rare talent for making the complex, simple.
Chief Revenue Officer

Seth Dallaire


Seth Dallaire is Walmart’s executive vice president and chief revenue officer. He is responsible for accelerating the growth of Walmart’s new revenue-generating businesses which includes Walmart Connect (media), Walmart+ (membership), Walmart Data Ventures (data monetization) and business partnerships.

Seth joined Walmart in 2021 after serving as Instacart’s CRO, building the advertising business from the ground up and partnering with more than 2,500 brands. He has a long history leading sales organizations at rapidly growing technology companies. Prior to Instacart, Seth held leadership roles at Amazon, including vice president of global advertising sales, where he kick-started their retail media business. Before Amazon, Seth led sales teams for Yahoo! and Microsoft.

Seth received his Bachelor of Arts from Vassar College and Master of Business Administration from New York University. Seth resides in San Francisco, California, with his wife and son.


Sophie Daranyi


An entrepreneurial, commercial and experienced CEO with proven ability in driving growth and momentum for business and brands. As specialist in commerce marketing, I have multi discipline marketing experience both locally and globally with expertise in retail and brand communications. I have worked successfully in both independent and corporate businesses and have considerable commercial acumen in driving revenue and maximising profit. Exceptional talent in building teams and nurturing dynamic culture. Passionate about brands and retail strategy and proud to have worked with exceptional clients including L’Oreal, Signet, SC Johnson, Vodafone and Pernod Ricard.

Effie UK Council Member - Effie exists to lead, inspire and champion the practitioners and progressive practice of Marketing Effectiveness around the world. Member of the Organic Trade Board Marketing Committee UK and a member of The Marketing Group of Great Britain. Whilst at Omnicom I have attended & been inspired by the Omnicom Senior Management Programme as well as being a committee member of Omniwomen since 2015, supporting female leadership across the Group.

I live in South London with my husband Gareth and have two 'grown up' children

Chief Equity & Impact Officer

Emily Graham

Omnicom Group

Emily K. Graham has been promoting and protecting reputations through strategic communications for nearly 15 years. Her expertise lies in corporate, executive and financial communications along with public affairs, media relations and issues management.

From multinationals, non-profits and the private sector, she’s had experience counseling C-suite leaders and aligning communications efforts to business objectives through integrated strategies. She has both Fortune 500 Corporate (through secondment) and Global PR Agency experience in successive leadership roles.

She’s built a diverse set of skills working across Technology, B2B-B2C, Public Affairs, Financial Services, Sports, Education, Aviation and Utility.

An experienced leader, Emily has led winning, diverse teams who enjoy working together to take on challenges and achieve audacious goals.

Also an Inclusion, Equity and Diversity champion, she spearheads culturally relevant strategies internally as a senior strategist and externally, for clients, to ensure businesses reflect the world we live in and are rooted in purpose.

Emily was recently profiled on LinkedIn’s popular #HowIGotHere series. She’s been featured in Forbes, Essence, PRWeek and Holmes Report.

Most recently she was named a “Top Woman in PR” by PRNews and 40 under 40 by PRWeek and Crain’s New York Business.

Global Chief Strategy Officer

Agathe Guerrier


A strategist who likes getting things done even more than writing slides, Agathe is Global Chief Strategy Officer for TBWAWorldwide, responsible for leading the strategy discipline across the global collective, continually sharpening and evolving the company’s practice of Disruption® to multiply its impact. She leads the agency’s brand and connections strategy, customer experience design, as well as TBWA’s cultural intelligence unit Backslash, and its research and intelligence platform Knowledge.

Agathe began her career at France’s BETC Euro RSCG before crossing the Channel to join Mother in London. She then moved to BBH London, where she spent five years and quickly rose through the ranks to the agency’s leadership team, becoming Head of Strategy and Managing Partner. She led strategy for some of the agency’s most creatively progressive brands, including Axe and The Guardian. Agathe also ran BBH’s global R&D unit and renowned publishing platform, BBH Labs.

Before joining TBWA, Agathe spent three years at BBH LA as Head of Strategy, focusing on disruptor brands in the entertainment and technology space including T-Mobile, Google, Quibi and NBC Universal. She was also instrumental in developing and piloting BBH LA’s brand-owned IP model (BBH Entertainment).

EVP, Head of Production

Alissa Hansen

Critical Mass

Alissa joined CM in 2007 with the vision of expanding CM’s presence in national and international video campaign work. In the course of building an agency production department, she has successfully led award-winning production campaigns (both interactive and broadcast) for brands such as Luxottica, Clorox, Budweiser, Dell, Rolex, and Nissan. Alissa’s leadership extends to guiding creative teams towards concept realization and overseeing contract negotiation.

Prior to joining CM, Alissa worked extensively in traditional production, primarily in the Chicago agency world. She is experienced in directing global teams, overseeing project operations and managing production standards. Past work includes TV, radio, and digital campaigns for a variety of clients including McDonalds, KFC and US Army.

Global Chief Strategy Officer

Chrissie Hanson

OMD Worldwide

Chrissie Hanson is OMD Worldwide’s Global Chief Strategy Officer, responsible for developing the paradigms, protocols, and partnerships that empower teams to make more empathetic, effective, and efficient decisions faster. As a regular contributor to leading trade and business publications, and a frequent guest on industry panels, Chrissie is a passionate advocate for the unique roles that people, brands, and technology play in unleashing the power of creativity around the world.

She is deeply vested in ensuring the industry moves towards a net positive attention ecosystem, connecting ideas meaningfully to culture and context to drive responsible growth. Her role in OMD’s Brand Safety and Responsibility efforts as the agency’s representative for the Global Alliance for Responsible Media (GARM) at WFA means that the relationship between Attention and Intention is at the fore of OMD’s commitment to better decisions, faster.

Global Client Lead

Francesca Hills


Global Chief Strategy Officer

Mark Holden

PHD Worldwide

Mark Holden is known in the industry as a leading strategist, having developed global communication campaigns for some of the most well-known brands in the world. As the Worldwide CSO for PHD, he leads the strategic direction of the company’s 100 offices.

Mark believes that innovation is the key to delivering a disproportionate return on investment and has revolutionized the way that brands approach global communications planning with the creation of PHD’s revered proprietary operating system, Omni Studio – arguably the industry’s most advanced global online planning platform, used by the network’s 6,000 employees to create innovative campaigns for leading companies like Volkswagen Group, Chanel, HP, HSBC and Diageo.
Mark is regarded as one of the industry’s most prolific thought-leaders, having acted as the lead author of nine of PHD’s publications addressing how future technologies will impact media and the key implications for brands.

SVP, Marketplace Intelligence

Ben Hovaness


Ben Hovaness is a digital advertising executive experienced at working across multiple verticals with major advertisers such as P&G, Chrysler, Warner Brothers, HBO, and JCPenney. In his time in the industry he has overseen more than $600 million in media spend, driven massive workflow improvements both client- and agency-side, and designed multiple cutting-edge activation strategies.

Currently, Ben is SVP, Marketplace Intelligence at Omnicom Media Group. In this role he helps OMG clients and account teams understand major shifts in key digital marketplaces, and contributes to the agency's digital strategy.

Previously, Ben served as an Executive Director at Hearts & Science, responsible for P&G's digital investment. Before that, Ben headed Resolution Media's paid social practice in the US as a Group Director. He functioned as the national subject matter expert, providing guidance and education to account teams and clients as they sought to leverage paid social offerings.

In prior years, he was SocialCode's Director of Ad Management, where he developed an industry-leading training program for onboarding new Ad Managers.

Before SocialCode, Ben was a Team Lead at VivaKi, where he led a paid social operations team and developed a campaign pacing system that was ultimately adopted by the entire VivaKi social practice.

For over three years, he was a Business Analyst and Application Manager at Pica9. Ben is a graduate of Skidmore College with a degree in Government, with minors in Economics and History.

VP of Marketing

Brian Irving

Reality Labs at Facebook

Brian is the VP of Marcom for Meta's Reality Labs, where he leads the team responsible for marketing the company's AR/VR hardware and software products including Meta Quest, Meta Portal, Ray-Ban Stories, and Meta Horizon. Prior to joining Meta in 2020, Brian was the Chief Marketing Officer at Eventbrite where he led a global team charged with the guardianship of the Eventbrite brand, attracting more creators to the platform, taking the company’s products to market, and building advocacy and community. Over the past two decades he has led iPhone and iPod Marketing Communications at Apple, Global Marketing for the Google Play brand, and the launch of Airbnb’s repositioning from homes to trips as Global Marketing Director. Brian is no stranger to shepherding iconic brands, having spent the early part of his career at Levi Strauss & Co, GE and General Motors.
Vice-President of Strategy and Innovation

Juan L. Isaza

DDB Latina

Juan Isaza is Vice-President of Strategy and Innovation at DDB Latina, the DDB Worldwide division that brings together Latin America, Spain and the US Hispanic market. He is currently leading DDB Mexico office. He has worked in global and regional projects for clients such as Volkswagen, McDonald’s, Telefonica, BBVA, Bridgestone, Mars and Clorox.

As a passionate of political marketing, he was communications and social media consultant for Ivan Duque, elected as president of Colombia in 2018.

He has a Master’s Degree in Marketing by RMIT University (Australia). He is member of the Global Strategic Council of DDB Worldwide since 2009.

He has a permanent column in the financial newspaper La República (Colombia). He has been speaker in academic and corporate events in the US, Latin America and Europe. He was elected as one of the 50 honorees of Adweek Magazine 2021 in United States.

Juan Isaza es vicepresidente de estrategia e innovación de DDB Latina, la división de DDB que reúne los mercados de América Latina, España y el mercado hispano de Estados Unidos. Actualmente, lidera también la operación de DDB México. Ha trabajado para proyectos globales y regionales de clientes como Volkswagen, McDonald’s, Telefónica, BBVA, Bridgestone, Mars y Clorox.

Es un apasionado del marketing político, Fue consultor de comunicaciones y redes sociales de Iván Duque, elegido como presidente de Colombia en 2018.

Tiene una maestría en Marketing del RMIT University (Australia). Desde 2009 hace parte del Consejo Global de Estrategia de DDB.

Tiene una columna en el diario económico La República (Colombia). Ha sido conferencista en eventos académicos y empresariales en Estados Unidos, Europa y América Latina. Fue elegido como uno de los 50 profesionales del año en 2021 por la revista AdWeek en Estados Unidos.

Vice President Global Brand and Consumer Marketing

Beverly Jackson


A dynamic, senior marketing executive adept at building, mentoring and managing high performance entertainment and digital marketing teams while establishing long-term strategic relationships to drive revenue. Extensive agency and in-house experience launching brand extensions and new products, and utilizing metrics to analyze growth; Experience developing innovative digital strategies to drive brand loyalty and awareness via social media, mobile and community engagement.

Focused on and accountable for audience development metrics, growth, engagement and loyalty for social, mobile and second screen experiences. Effectively translates data into focused insights and strategies.

Specialties include Social Media Engagement, Digital Marketing Strategist, Mobile Evangelist, Entertainment Marketing Executive, International Conference Speaker, Product and Content Development, Brand and Image Management, Strategic Alliance & Event Management, Corporate Sponsorship.

Managing Partner, Strategy

Ryan Kangisser


Ryan joined MediaSense in 2010 as Head of Digital to develop digital offering to clients.
Previously, he was Principal Digital Consultant at Ebiquity and Account Director at leading independent digital agency Profero. He is a hugely experienced digital native with deep expertise across operating models, agencies, adtech and performance marketing.
Ryan is highly respected in the industry and is recognised as an expert by both clients and agencies on the development and implementation of future-facing operating models.
Global Business Director

Varsha Kaura


As Global Business Director at DDB, Varsha is responsible for strengthening Mars Incorporated’s global relationships across multiple geographies and individual agency offices, including adam&eveDDB London, DDB Chicago, DDB Guangzhou, DDB Mudra, DDB Mexico, and DDB New York. Her focus includes delivering future-facing, data-driven creative solutions to Mars Inc., leveraging new data and insight platforms and capabilities integrated into DDB as part of a broader network strategy.

Varsha brings to DDB over 20 years of experience working in creative agencies and business consultancy. Her expertise spans across capabilities and industries including brand management, creative solutions, data targeting, generating growth for top name clients.

Prior to joining DDB, Varsha was a member of the core leadership team at predictive intelligence startup, Motista and led client relationships for financial, brokerage, and healthcare clients. There she worked to combine the company’s proprietary tools and big data with expertise in brand positioning, creativity and client relationships, to grow Motista’s revenue and clients significantly over a three year period.

Varsha started her career at Leo Burnett, spending over 17 years managing brands like Allstate, Kellogg’s, and Brooks. She holds a Master degree in Mass Communication and Media Studies from The University of Georgia and is a frequent advocate and mentor for women in business.

SVP & Chief Marketing Officer

Mark Kirkham

PepsiCo International Beverages

Chief Activation Officer

Luke Lambert


I've spent time on every side of the media transaction. From building a network, to managing an exchange, partnering with SSP's for SPO, and working both within an independent DSP as well as leveraging the top DSPs in the industry. I've been leading and building teams for over a decade, and currently manage the activation practice of all media investments at OMD USA - search, social, programmatic, linear and broadcast traditional channels, etc. I also lead a team of channel, format, and capability experts dedicated to creating products across the media ecosystem delivering truly holistic tactical planning capabilities.
Chief Revenue Officer

Jeff Lucas


Chief Creative Officer

Matt MacDonald

BBDO New York

Bios are boring. So here’s a bunch of random facts about me (in no certain order.)

1) I have an enormous wingspan.
2) I'm a writer at heart. Get a dopamine rush from writing something I don't hate.
3) I helped win a few of the biggest new business pitches in recent years, including AT&T in 2016, Ford in 2018, and The Home Depot in 2021.
4) I'm the co-creator of an animated Christmas special for CBS. A reality makeover show for TLC. And have had my work screened at film festivals from Annecy to Tribeca.
5) I've won every major advertising industry award multiple times over, but am still haunted by my 2nd place finish in Poetry at the NFA National Speech Tournament in 1997. (Three out of five judges said I won that thing.)
6) Somebody once described my leadership style as a "Player/Coach." Wasn't sure that was a compliment but have been reassured it is.
7) I believe great ideas die from bad presentations. So I teach classes in presentation skills for D&AD sometimes. People seem to get a lot of out it.
8) My best job is being a professional dad to my four children (the Junior Clients) and partner to my wife, Jillian. She’s the real talent around here.
9) Still not great at email. Much better at lunch.

Global CEO

George Manas

OMD Worldwide

As Chief Executive Officer, George is responsible for OMD’s worldwide strategy, operations and capabilities, overseeing leadership for clients such as PepsiCo, McDonald’s, The Home Depot, Georgia-Pacific, State Farm, Wells Fargo, Bacardi and Nissan. Throughout his 17 years in media, marketing and CRM, George has continuously challenged legacy models and successfully built new approaches guided by the creative application of talent, tools and technology.

In 2019, George joined OMD U.S. as President and Chief Media Officer, leading the agency’s transformation vision, digital and data strategies, and the evolution of service offerings in technology consultancy, commerce and integrated media planning. Additionally, George stewarded the U.S. rollout of OMD Design, OMD’s proprietary approach that harnesses the power of Omni, Omnicom’s open operating system that helps marketers orchestrate better outcomes. With these efforts, George helped to propel OMD to Adweek’s Global Media Agency of the Year for both 2019 and 2020.

Prior to joining OMD U.S., George was President of Omnicom Media Group’s performance unit Resolution Media, where he led its evolution to a full-service agency with specialism in search, social, programmatic and performance TV. In 2012, while serving as Head of Product, George led Resolution Media to become the first largescale agency to earn the coveted badge of Facebook Marketing Partner, followed by similar accomplishments with Google, Twitter, Pinterest, Snapchat and Amazon.

George is relentless in working with clients to unlock new pathways to growth and has been recognized for his efforts with industry honors like Adweek’s 50 Most Transformative Execs; AdAge’s list of 40 Under 40 Up-and-Comers Shaping the Marketing, Media and Agency Industries; and Adweek’s Media All-Stars. George is a frequent contributor to industry trades, addressing what he often calls the “new media realities,” such as the convergence of retail and media, the rise of assistive technologies and the growing dominance of streaming platforms.

George lives in New Jersey with his wife, Monika; their two beach-loving kids, Vivienne and George Eddie; and two nap-loving dogs, Ralph and Blanche.


Tina Manikas


Tina is a passionate, results- and people-focused Agency network leader and marketing officer and current president of TracyLocke. She has had the privilege of learning every day, infusing 20+ year agency experience setting and evolving vision, growth strategies, operations and capability offerings to deliver creativity and business solutions. In addition to growing brands, client business, and our own world-class, full-service marketing services organization, Tina believes in driving company culture and championing talent across disciplines.

A founder and former leader of FCB/RED, the Shopper-First brand agency that achieved #1 retail, commerce and shopper ranking in less than 3 years, a top-ten digital agency ranking on WARC 100, and 12 consecutive years of innovative, Effie award-winning campaigns for major CPG, Retail and Technology/Entertainment brands.

Tina is experienced in attracting, developing and driving client business, bringing together diverse cross-functional teams and disciplines across brand, digital commerce, shopper, activation, social, retail design, analytics and CRM in the development of innovative integrated marketing strategies and ideas that solve client brand and business problems.

Tina has enjoyed winning and partnering with multinational clients including Anheuser Busch, Brown-Forman, Barilla, Coca-Cola, Comcast, CVS, GSK, Kellogg’s, Burger King, JM Smucker, Mars, Mondelez, P&G, Samsung, Similac, Sony, Sprint, Taco Bell, Target and Walmart.

A believer in the power of creativity, she was honored to be named Chicago Advertising Woman of the Year and enjoy sharing trends and retail insights at industry forums in the US and globally. Particularly, she loved creating the Activation categories for Cannes Lions and serving as one of the first female Jury Presidents.


Serge Matta

LG Ads

Serge Matta is the President at LG Ads. His expertise lies in leading sales teams across industries to meet revenue goals and creating strategic, symbiotic partnerships. Prior to joining LG Ads, Serge held multiple leadership positions at different companies - he was the CEO at comScore, President of Global Sales and Marketing at GroundTruth and CEO at video audience and content intelligence provider ICX Media. During his tenure at these companies, he helped grow the business and strengthen the sales force. He completed his MBA at American University and currently lives in Vienna, Virginia.
VP, Ad Sales

Ryan Mayward


Ryan came to Instacart from Amazon, where he spent nearly a decade as part of the core team responsible for helping to lead and build the company’s advertising business from the ground up. He was Director of Ad Sales and Global Head of Agency and Ad Tech Sales for Amazon, where he led global agency development, programmatic, ad tech, and OTT sales programs for Amazon’s multi-billion dollar ads business. Prior to Amazon, Ryan built the national programmatic sales team at NBCUniversal and was most recently appointed to Ad Council's Board of Directors.

At Instacart, Ryan focuses on developing and deepening relationships with CPG brands and advertising agencies. The strong relationships that Ryan has built with brands and agencies around the world during his time at Amazon are a testament to his deep understanding of brand and client needs.

Managing Director, Advanced TV Activation

Kelly Metz


Senior leader with expertise helping customers and co-workers reach their goals via digital advertising, linear TV, OTT, data management, holistic measurement, market development, channel management, content creation, revenue growth, product marketing and most importantly, people management.

Currently, I have the pleasure of working for VideoAmp to push greater accountability and effectiveness in brand advertising.

The VideoAmp Platform enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, measuring how their ads performed against objectives.

Away from work: I spend time on beaches anywhere, playing golf, skiing and, most importantly, hanging out with my family and dog doing all of the above.

Senior Director, Creative Marketing

Jeff Miller

Arcadia (Snap Inc.)

Jeff Miller is a Marketing executive with nearly 20 years of platform (Snap, Inc.), client (PepsiCo) and agency (Ogilvy) experience — now leading ARCADIA, Snap's award-winning AR Creative Studio. ARCADIA partners with some of the most-influential companies in the world (e.g., Verizon, Nike, Lego, Disney, Live Nation, Gucci) to build progressive marketing platforms that drive cultural impact and measurable business results.

Prior to Snapchat, Jeff spent six years at PepsiCo as the Brand Manager on Tropicana and Digital Strategy Director on Gatorade. While at Gatorade, Jeff drove the highest Digital Media ROAS across PepsiCo and led iconic campaigns featuring Usain Bolt, Serena Williams and Michael Jordan.

Throughout his years in leadership, Jeff’s teams have consistently earned recognition across the creative industry, including 22 Cannes Lions — thanks in large part to terrific agency partners including ChiatDay, VMLY&R, OMD and RGA.

Director, Creative Strategy

Nina Mishkin

Snap Inc.

Experienced marketer and creative team leader who’s passionate about driving brand and business impact via innovative digital strategies and mobile experiences. I believe that the best creative strategy sits at the intersection of imagination, innovation and measurable impact.
Previously led creative marketing strategy at brands like American Express, Quibi and Twitter.
VP of Sales

Peter Naylor

Snap Inc.

My career reflects a strategic business leader with comprehensive sales, marketing, and business development skills. Since my days at Lycos and then iVillage, I have thoroughly enjoyed joining small companies and contributing to inorganic growth efforts via acquisition. A key member of the executive team at iVillage, my work was instrumental in its ultimate sale to NBCUniversal in 2006. I took my NBCU experience to Hulu in starting in February of 2014. I thrive in high-pressure, team-based, and collaborative environments.

Jonathan Nelson

Omnicom Digital

Jonathan Nelson co-founded Organic, the first interactive agency, in 1993, and served as Organic's CEO for seven years. Currently Jonathan is CEO of Omnicom Digital where he oversees strategy for Omnicom’s digital assets.

Described as a "serial entrepreneur," Jonathan has founded, or played a critical role in, building a number of companies. In 1999, Jonathan took two companies public: Accrue Software, Inc., a web measurement and analysis company that he founded in 1995, and Organic. Later, he guided Organic through its subsequent re-privatization.

Jonathan is widely recognized as an industry thought leader, appearing in print in The New York Times, USA Today, Forbes, Newsweek, and Ad Week and on television on CNN, CNBC, and MSNBC. His numerous accolades include being named one of the top 100 young innovators of the century by MIT's Technology Review in 1999, and one of the top entrepreneurs of 1997 by Red Herring Magazine. He was inducted to AdAge's Hall of Fame in 2001 for his "indelible imprint" on the Internet industry.

Jonathan sits on numerous boards in the media and finance industries. Jonathan is passionate about music. He is the co-owner of two San Francisco venues and co-produces San Francisco's Hardly Strictly Bluegrass annually in Golden Gate Park.

CEO and Founder

Dr. Karen Nelson-Field

Amplified Intelligence

Karen is super passionate about driving positive change in a broken media ecosystem, using deep tech to answer the big questions on human attention, delivering attention data to planning systems around the world.
Noted in Wall Street Journal, Forbes, Fox Business, Bloomberg Business, AdAge, Mashable, The Drum UK, Financial Review, The Telegraph UK, CNBC (and others).

A 2022 Game Changing Ad Tech of the Year (The Drum) Winner,
2022 Finalist for Mediatel Global Media Leader of the Year Award 'Technology and New Media', and a 2021 Finalist for Mediatel Global Media Leader of the Year Award 'Technology and New Media'.

Sr. Director Media, Multicultural & Partnerships | Marketing North America

Jorge Oliveira

Burger King

Passionate, Creative, and Strategic leader with 13+ years’ experience across Marketing, Media, Digital, Social Media, and Branding, awarded at Cannes Lions and other advertising shows. Proven record of Brand & Business growth in different industries and countries. Critical thinker at creating and executing successful business and marketing strategies. A global leader having leadership roles managing Brazil, Latin America, and the United States. Multi-lingual fluent in English, Spanish and Portuguese.
Chief Diversity, Equity and Inclusion Officer

Gena Pemberton

Omnicom Health Group

Adaptable and results-driven talent development professional with nearly 20 years of experience guiding performance management and leadership development in corporate finance settings. Collaborates cross-functionally to improve processes and lead complex projects. Specializes in ideating, developing, and improving talent initiatives and strategies within rapidly changing environments and complex organizations. Uses Kaizen continuous improvement methods and Design Thinking to streamline procedures and operations.

Learning and development expert who improves culture and employee productivity through training opportunities, hands-on learning, and leadership development programs. Recognized as a relationship builder, innovator, and communicator with outstanding interpersonal skills, as well as a catalyst for change who creates measurable impact at every opportunity.

Director, Creative Works

Abigail Posner


Abigail aims to inspire creative and innovative thinking through human insight. As a thought leader, author, public speaker, manager, show host and corporate executive, she shines a unique, humanistic lens on culture, business, and technology that brings fresh perspective to corporate culture, product development, branding and marketing. Whether by developing new teams, solutions, disciplines and practices inside Google, leading brands in the advertising world to new strategic spaces, stimulating organizations to adopt new cultures and modes of behavior, challenging the cultural conversations around beauty, fashion and tech, or motivating people to re-examine themselves, I am driven to spark novel thinking and lead people to action on it.
Global Director of Product and Marketing

Deepthi Prakash


Deepthi is responsible for taking new TBWA products and services to market and driving the overall group marketing strategy for the global collective.

In recent years, TBWA’s focus on innovation has led to a multitude of products and services on top of the agency’s core creative offer, as clients seek partners that can help streamline their marketing ecosystem. Her experience working across consultancies and agencies puts her in a unique position to ensure TBWA is designing products and solutions for now and the next five years.

She joined the agency in February 2020 from Cognizant, where she served as Co-Head of Cognizant Interactive and Global Head of Strategy & Design. While there, she successfully delivered growth by packaging skills in insight, strategy, design, content, and technology into services and offerings that spoke to client needs. Prior to Cognizant, she was Managing Director at Accenture Interactive, where she led the content planning practice.

VP of Marketing Transformation

Kara Reiff

Mars, Inc.

My passion is architecting marketing transformation through vision setting, strong leadership, and cultivation of top talent. I specialize in leading change through ambiguity and building world-class global Marketing functions. I am a proactive problem solver accustomed to succeeding in fast evolving situations, I design and deploy the critical capabilities and enduring marketing programs that maximize value in both developed and emerging markets.
President & CEO

Andrew Robertson


Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004, and has worked with major clients including AT&T, ExxonMobil, FedEx, Ford, GE, Mars Inc, PepsiCo, SAP and Visa.

It has been named Network of the Year at Cannes a record-setting seven times and the world's most awarded agency network according to The Gunn Report/World Advertising Research Center for thirteen years in a row. Since 2005, BBDO has been honoured as Global Agency of the Year in Ad Age, Adweek (three times) and Campaign (five times). BBDO Worldwide was also recognized as the Most Effective Network in the world by the Global Effies in 2011, 2014, 2015 and 2017.

Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO where he subsequently served as Chief Executive. In 2001, he moved to BBDO North America to serve as President and CEO.

He began his advertising career at Ogilvy & Mather, London as a Media Planner. He switched to Account Management and was appointed to the Board of Ogilvy & Mather in 1986. In 1989, he joined J. Walter Thompson and in November 1990, was appointed Chief Executive of WCRS.

Andrew has a degree in Economics from City of London University. He currently serves on the Boards of Autism Speaks and Hope Funds for Cancer Research. He is a past Chairman of The Advertising Council.

Chief Diversity, Equity & Inclusion Officer

Jason Rosario

BBDO Worldwide


I am a versatile, experienced strategic thinker with an analytical mind and a creative spirit; creating and amplifying culture at the intersection of technology, media, and marketing.

By combining the power of data-driven insights with innovative storytelling, product, and content development, I create meaningful, inclusive marketing strategies that help connect brands to an increasingly diverse consumer.

I have dedicated my life’s work to exploring male allyship, culture, and identity and its impact on diversity, equity, and inclusion strategy. My expertise is helping to unlock the best of a brand, company, and its people by creating strategic initiatives that amplify culture and increase engagement internally and externally.

Global Head of Marketing Science

Jorge Ruiz


Jorge Ruiz is the Global Head of Marketing Science at TikTok. He joined TikTok in December of 2019.

Jorge served as the Head of Agency Measurement at Facebook. He joined Facebook in 2013 as Global Ecosystem Measurement Manager, responsible for helping agencies develop, execute, and improve advertising effectiveness measurement solutions.

Previously, Jorge spent a decade at Ogilvy, ultimately serving as Partner, Director of Media Analytics.

Jorge earned his BA in International Affairs from American University in 1999 and his MS in Direct and Interactive Marketing from NYU in 2003.

Global CEO

Slavi Samardzija


Data and technology leader and practitioner with extensive experience in using data to inform, measure, and optimize marketing programs for Fortune 500 companies in a variety of industries (B2C and B2B)

Experience in building and managing large scale global data and technology organizations, including creation of centralized/decentralized functions, development of operational frameworks and processes, and design of organizational structure

Frequent speaker at leading industry events with published thinking in Ad Age, DM News, BtoB Magazine, Target Marketing, eMarketing and Commerce, and Atticus Journal; Numerous recognitions and awards, most notably the DM News 40 Under 40, DMEF's Rising Star, and WPP’s Atticus Merit for original thinking in Digital Communications

Proven innovation track record, demonstrated through development of visionary and industry recognized data and technology products/platforms.

Group Executive, Marketing

Bernice Samuels


With more than twenty years experience in business and marketing strategy development and execution, Bernice is a key driver behind the development and success of well-known corporate brands in Africa.

Her professional career spans large multi-nationals within the telecoms, brewing and FMCG, financial services, broadcasting, information technology and retail sectors

She holds a MBA and PDM Bus Admin from Wits Business School, a Bachelor of Science Honours Degree (Genetic Engineering) from UCT, and is a CM(SA).

More recently she has completed 2 mini-MBA's with Mark Ritson, the first in Marketing, and the second in Brand Management.

She holds the distinction of being recognized as Marketer of the Year in 2021, and in 2012.

Her insights, exceptional marketing achievements and track record of excellent execution were recognised with a FinancialMail Adfocus Lifetime Achiever Award which she received in 2020.

Senior Director, Global Marcoms

Shachar Scott

Meta Reality Labs

I work closely with senior leaders across the Bumble organization to support our mission to create a world where all relationships are healthy and equitable. I lead the development of our global marketing practice (integrated marketing, partnerships, product marketing) and oversee the Bumble brand internationally with our regional and country leads around the world.

Most recently, I was the Global Head of Brand Marketing at Snap Inc. where I built the company’s marketing function from the ground up. As a senior marketing executive with a proven track record of building some of the world's most beloved brands (Snap, Apple, P&G), I've driven meaningful results that led to industry changes and disruptive innovations.

After graduating from UMass at Amherst, I turned to women’s politics, and helped to legalize emergency contraception through Planned Parenthood with John F. Kerry. That led me to develop the brand for the century-old women’s organization, NCJW, the group responsible for Head Start, Meals on Wheels and Benchmark - preserving our Pro-Choice Bench. From there I went to Columbia University in New York, where I led marketing and communication for student services while getting my Master of Science in Strategic Communications. In 2011, I was recruited by Apple to lead market development strategy for Apple’s digital advertising platform, including iAd Workbench and the first generation of Apple Music. I left Apple to become a Managing Director at a venture and creative capital firm, where I built the team at the New York office, and ran the company’s portfolio in New York working deeply with Spring, Jawbone, Munchery, Frends and PTA. With Karen Harvey, I created the digital and tech recruiting practice, and became a partner leading marketing for Fashion Tech Forum and INDX.

I live in Venice, California with my husband, Jason, and is the proud mom of Morgan + Riley, 8 year old twins. I am originally from Israel.

SVP, Brand Integration

Barbara Shipley


Senior executive and proven leader with 25 years experience in management, branding, messaging and strategic communications, delivering a unique blend of creative, strategic and organizational capabilities. Expert in generating growth through client service and business development, conceiving award-winning branding and integrated marketing programs, and providing strategic and creative communications counsel to major corporations, non-profits and government agencies. An outstanding speaker with exceptional oral and written communications skills, with specialized experience in developing and leading major speeches and presentations before audiences of 5 to 5,000 people. Adept at managing large teams and multi-million dollar budgets.
Global Director

Resh Sidhu

Arcadia Creative Studio

Resh Sidhu is a multi-award-winning Global Director of Arcadia Creative Studio at Snapchat, based in New York. For over two decades Resh has dedicated herself to not only perfecting her own craft but cultivating an inspiring, inclusive, and forward-looking atmosphere wherever she works. Resh leads the world class augmented reality business and manages a global team of AR pioneers.

Prior to Arcadia, Resh served as the Chief Creative Officer for Barbarian where she oversaw all creative vision and led global accounts across a variety of clients including Nike, Samsung, American Express and Fenty Beauty. Within a year of Resh’s leadership, the agency underwent a complete transformation resulting in its most awarded year in history.

Previously she served as Group Creative Director at AKQA across London and New York. She led her diverse team with thought and innovation to architect, design & deliver iconic experiences across a variety of global clients including Nike, L’Oréal, Volvo, Xbox and Nissan.

Prior to AKQA, she served at Oscar-winning visual effects studio Framestore where, as Creative Director she led a series of groundbreaking VR experiences, including Fantastic Beasts and Where to Find them VR experience for Warner Bros. Google and J.K. Rowling which received critical acclaim and industry recognition.

Resh has risen to take her place as a motivational and inspirational figure for a new generation of creatives. From appearances at TEDx and the 3% conference to articles in Adage, The Drum, and Fast Co; she inspires audiences and readers on the advantages of embracing both diverse talent and emerging technology.

Resh was awarded an Honorary Doctorate from the University of Arts London, in recognition of her outstanding contribution to the field of digital, film, animation, and advertising. Most recently, she was named as Campaigns 40/40 industry leader and one of Adweek’s Creative 100, which honors the most inspiring talents of 2021. A fitting accolade for a tireless individual who has been the vanguard of Augmented & Virtual Reality, Social-First creativity, and now human-first organizations.


Jonathan Silver

Affinity Solutions

Jonathan Silver is Founder and CEO of Affinity Solutions. Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms, and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment, and political affiliation. Jonathan’s vision for Affinity is to transform data insights into experiences that improve people’s lives. He is a life-long entrepreneur and graduate of Wharton and University of Pennsylvania School of Engineering.
President and Chief Operating Officer

Daryl Simm

Omnicom Group

Daryl Simm is President and COO of Omnicom Group, a Fortune 500 company and premier global provider of marketing communications services. Prior to his current post, Daryl was CEO of Omnicom Media Group, taking it from a start-up to an operating division with more than 20,000 colleagues globally and over $30 billion in client billings. Before joining Omnicom, Daryl started his career at Procter & Gamble, where he was General Manager of P&G Productions and VP of Worldwide Media.

In his 20 years at Omnicom, Daryl established OMD Worldwide as the largest global media agency and went on to develop PHD Worldwide and Hearts & Science. He launched Annalect, Omnicom’s data and analytics practice that now counts 2,000 professionals globally, and he drove the development of Omni, Omnicom’s open operating system that helps marketers orchestrate better outcomes. Omni now has over 40,000 employees provisioned on the platform in over 60 countries as well as hundreds of clients, including Omnicom’s top 20.

A believer in the power of diverse talent, Daryl developed the Company’s first Black Leadership Network to bring like-minded employees together to drive professional development. Its success led to similar networks serving Asian, Latin/Hispanic and Working Parents communities, with members and allies in the thousands. He recently, during COVID, launched a virtual leadership development program known as Accelerate, designed to empower the most promising talent globally. A curriculum involving industry influencers, iconic global leaders and clients has made Accelerate a resounding success.

His experiences inform his strategy to harness Omnicom’s scale to create the strongest Group capabilities, all designed to be orchestrated through the most innovative agency talent to provide clients the very best outcomes.

Founder and CEO

Belinda Smith

Second Arrow

My passion is helping brands, agencies, and others navigate their way through internal marketing transformation and the continual proliferation of screens and experiences. My career in marketing has been uniquely obsessed with media, entertainment, and creating resonance at scale. I also feel very strongly that companies and cultures should be heterogeneous by default.

Luke Taylor


SVP and Head of LEGO Agency

Nicole Taylor

The LEGO Company

President and Chief Executive Officer

Justin Thomas-Copeland

DDB North America

Justin joined DDB as President and Chief Executive Officer of DDB North America in 2020. In his role, Justin leads a dynamic region – comprised of a connected regional leadership team and offices across the US and Canada. He is leading a transformational shift to infuse creativity with deeper brand and audience insights to help clients generate innovative and revenue-driving business solutions. Demonstrating that Unexpected Works.

For almost 30 years, Justin has worked in the precision and integrated marketing industry across a number of sectors including technology, financial services, automotive, fashion, health and wellness, and pharma. He has also spent time as a c-suite client driving digital transformation strategies globally.

Justin has launched, grown, and regenerated brands using his relentless curiosity of the ever-evolving world of technology, his deep understanding of consumer behavior, and his passion for creativity.

He believes that deep insights fuel great creative – from big, platform ideas to contextual experiences. This is what clients crave and need, to grow their business and brands.

EVP, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods

Jane Wakely


Jane Wakely joined PepsiCo in 2022 as Executive Vice President, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo. She is responsible for PepsiCo’s Global Consumer organization across the company’s brand portfolio, which includes R&D, Marketing, Insights, Design and Category Strategy. She also leads PepsiCo’s International Foods Global Group.

Prior to joining PepsiCo, Jane was the Lead CMO at Mars Incorporated where she was a driving force in the transformation of Mars’ consumer functions, leading and launching Mars’ innovative mandate for sustainable growth with people, data, creativity, and purpose at its heart. Over the past three decades, she has operated globally and in highly complex product categories, brands and businesses across a variety of growth, turnaround, and transformation challenges.

Jane was one of the founding members of the Global Alliance for Responsible Media and is active across the United Nation’s Unstereotype Alliance.


Kimberlee Wells

TBWA Melbourne and TBWAAdelaide

Throughout Kimberlee’s career, she has advised many of Australia’s leading brands and Government agencies, helping them realise incremental growth through creativity. Her passion lies in leveraging creativity as an accelerant for shareholder value and driving positive social change.

Under her leadership, TBWA has worked with brand partners to rally for LGBTIQ rights; champion change for women's financial inequality; and improve acceptance of Australia's minority groups. Most recently, Kimberlee was invited to speak during the United Nations General Assembly at the Sustainable Development Action Zone on the role creative communications has in driving awareness and action for each of the 17 Goals.

Kimberlee is a regular media commentator and has been acknowledged multiple times locally and internationally for her leadership within the industry. She is considered amongst the top 10 of most powerful women in Australian media. And is one of only 30 global creative leaders currently advising Google Assembly on the role creativity and technology play in our lives in the future.

Global Chief Creative Experience Officer

Ben Williams


Ben joined the TBWA collective to set the vision for TBWA’s global creative product, encompassing advertising, experience, design and innovation—the entire brand experience. Through his work, Ben continually hones processes and ways of working conducive to innovative work that resonates in culture, redefines categories and sets new standards.

Williams also leads TBWA’s global creative core, a roundtable composed of CCOs from the collective’s top agencies, which shapes world-class experience strategy, concept development, and creative execution for some of the world's most recognizable brands.

He joined TBWA after a decade at R/GA, where he was responsible for leading teams of strategists, designers, and writers to deliver best-in-class experience strategy, concept development, and creative execution for some of the world's most recognizable brands such as Nike, Jordan Brand, Oprah’s Book Club, American Express, Verizon, Equinox, Converse, and Samsung.

Executive Creative Director

Ben Wolan

DDB San Francisco

Ben Wolan is the Executive Creative Director for DDB San Francisco overseeing all creative work from the agency and its roster of clients. He also oversees the Miller Lite account in partnership with DDB Chicago. Before joining DDB, Wolan served as Creative Director at Goodby Silverstein & Partners, running the Doritos and NBA accounts. Prior to GS&P, Wolan worked at Droga5, where he created the “Day One” Prudential campaign, which took home the Integrated Gold Lion at Cannes and was included in TED’s Ads Worth Spreading. Prior to that he spent five years at 215 McCann, where he helped create various award-winning pieces, including the seminal Halo 3 “Believe” campaign, which earned every top honor at all the major award shows.
VP, Global Marketing

Erika Wykes-Sneyd


Erika joined Adidas in January 2021 following a career across fintech, gaming, sports and fashion. As Chief Marketing Officer, She oversees strategic direction and global marketing for Adidas Originals. Her leadership introduces ‘The New Age of Originality’ to Adidas — a multi-disciplined portfolio approach to originals, partnerships, and basketball that sets the vision for the brand’s burgeoning connection to fashion, youth and the arts. Erika’s passion for emerging culture and the open Metaverse inspired her to establish the one-adidas initiative - Into the Metaverse - with a focus on the intersection of sport-inspired tableau, Web3, collectables and NFTs. Born in Palm Springs, California, Erika currently resides in Nuremberg, Germany.
Chief Marketing Officer

Roxy Young


Roxy is a full-stack consumer marketing executive passionate about building awareness, trial and repeat usage for products & services that make people's lives better. With 15+ years of experience managing the “stack” of marketing channels including competitive positioning, brand development, PR, acquisition, retention & social media, Roxy is an oriented leader using data & insights to develop strategies & tactics to deliver results.
Chief Technology Officer

Paolo Yuvienco

Omnicom Group